Getting the Most out of your Marketing Analytics Registration

Start Date:6/20/2019

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. Marketing has evolved from an art to a science with data being the central source of our decision making. As marketers, we are now being held more accountable to anything from lead goals to operational efficiencies, and even revenue.

Join this live educational webinar with Google and Looker on June 20th at 10:00am PT/1:00pm ET to learn how the marketers utilize data to measure KPIs and gain visibility into the health and effectiveness of marketing programs.

In this webinar, you'll learn:

• What is meant by operationalizing marketing data
• Ways to think about your marketing stack to keep you focused on hitting your KPIs
• How to use data to track your campaign performance
• How to create a full feedback loop between departments

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Speakers

Elena Rowell

Senior Product Marketing Manager

Looker

Elena Rowell is a Senior Product Marketing Manager at Looker. In her nearly 6 years with the company she has worn countless hats, most recently leading to go-to-market strategy for Looker’s data experiences, including Business Intelligence and Applications. While not working Elena can be found eating pizza or tending to her plants.

Peri Silverman

Global Cloud for Marketing Partner Ecosystem

Google

Peri Silverman leads the Global Cloud for Marketing Partner Ecosystem, working across Google to bring the best of the partner ecosystem to C4M prospects and customers. Prior to joining Google in 2018 she held a number of marketing, program management and consulting roles in retail and education technology. She is a proud alum of the University of Michigan, go Blue!