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Start time: 1:00 PM EST (60 minutes)
Creating content for each stage of the customer journey requires thoughtful planning to align your narrative to the needs of your audience. To ensure we are guiding our audience down their desired path, we need to tap into their mindsets to deliver content experiences that exceed their expectations. With the rise of digital events we now have the ability to activate multi-touch experiences that accelerate the path an attendee takes to becoming a customer. Join this hands-on webinar for practical tips, tools and tech to curate a compelling content journey, for your next event, that will inspire and grow your community. You will learn how to:
- Enhance your buyer personas with experience data.
- Design a content journey map to visualize your strategy.
- Fast-track the path to conversion with digital events.
 Allie Magyar Chief Product Officer Notified Dedicated. Driven. Direct. A successful risk-taker who has felt the sting of failure but refused to be defined by it. Allie Magyar is a street-smart woman of action with a passion for innovation. Beneath it all, she’s a compassionate leader who cares deeply about the people and technology reinventing the events industry.
Allie is the embodiment of the serial entrepreneur, innovator and industry disrupter. After conceptualizing, building and scaling two companies, she founded Hubb in 2015 to deliver technology innovation and data-driven decision-making to the events industry.
As Founder and CEO of Hubb, Allie brings vision, heart and soul to the company’s strategic direction with an emphasis on integrating the mind of the meeting planner into Hubb’s product, partnerships, integrations, and growth.
An inspirational leader and trailblazing female executive in the event-tech industry, Allie relishes breaking down barriers—whether in technology or in gender roles. She has been recognized as a Top Woman Entrepreneur by Smart Meetings and is a member of the Smart Meetings Women in Events Hall of Fame.
 Razan Zaghmout Sr. Marketing Manager Notified
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