Post-COVID Fresh Bread Category Strategies Registration

Abstract:

The strongest sales growth in the bakery aisle in 2020 was in essential categories like packaged bread compared to other bakery categories like cookies, crackers, snacks, or pies and cakes. While current packaged bread dollar sales remain elevated versus pre-COVID dollar sales, consumers are continuing to seek out premium and better-for-you products with recognizable ingredients. During this webinar, IRI’s bakery expert, Tim Grzebinski, will examine the latest bread category trends and reveal clean label and organic opportunities in a post-COVID-19 world:

How post-COVID-19 consumer trends are impacting the bread category
Which health and wellness, clean label, sustainability, lifestyle, and diet trends will help fuel growth for bread manufacturers.
What’s next for the bread industry

Speaker

Tim Grzebinski

Principal

IRI

Tim Grzebinski is a seasoned dairy, bakery and perishables thought leader and is a frequent speaker at popular CPG industry events. He is a leading expert in consumer eating and shopping trends and specializes in illuminating opportunities and threats facing the dairy and bakery industries. With more than 20 years of CPG and retail industry experience, Tim has spent the last 14 years at IRI developing innovative strategies to improve clients’ performance and drive growth in highly competitive markets.