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DuratioN:
60 minutes

Abstract:

With popularity growing at an exponential rate, esports is no longer a niche category. The door for opportunity is wide open and this webinar from the award-winning NutraIngredients-USA editorial team will explore how to get into the game by examining the state of the market, including what benefits gamers are seeking, how to deliver on these benefits, what the research says and how to translate that science into efficacious products.

Sponsors

Funtrition Gencor
Mibelle Nutrition21
Verdure Sciences Virginia Dare

Speakers

Jason Chung

Executive Director of Esports

The University of New Haven

Jason Chung is an assistant professor of sport management and executive director of esports. He spearheads the University’s academic program in esports and gaming and liaises with partners in the industry. Professor Chung's interdisciplinary approach to understanding the history, growth, and future of esports stems from his diverse international background in law, business, and public policy in both the public and private sectors. An attorney by training, he previously was a visiting clinical assistant professor of sport management at New York University, where he created and launched courses studying esports and served as a senior researcher for the NYU Sports and Society program, studying the intersection of sports, health and technology. He also was an attorney in the financial sector in Hong Kong and a public servant in various policy, programs, and investigations roles for the Government of Canada. He regularly writes on issues at the intersection of sport, technology, and health, including esports governance, data privacy, AI regulation, and youth health and safety issues. His research and commentary have been featured or cited in a wide range of academic and media publications, including the Journal of Public Health Policy, Asia-Pacific Journal of Health Law and Ethics, Journal of the Legal Aspects of Sport, NPR, Wired, Boston Globe, CBC News, Minnesota Star-Tribune and Newark Star-Ledger. Prof. Chung has also been an expert presenter on data privacy for the U.S. Department of Health and Human Services as well as the Law & Technology editor for The Health Care Blog. In his spare time, he enjoys being fodder for much better players in video games such as Apex Legends and CS:GO and beating the computer on easy in sports titles such as NBA 2K. He is living proof that enjoying video games and having played them regularly since childhood does not equal being proficient at them.

Holden MacRae, Ph.D.

Co- Founder, Chief Science Officer, Technology, Research & Data

FITGMR

Holden is a Professor Emeritus of Sports Medicine at Pepperdine University. He has a B.A. in Physical Education and English, M.Ed. in Kinesiology, and Ph.D. in Physiology. He has published articles and received grant funding from government and industry for research on human health and performance. His prior work includes research on elite athlete and military performance, and he is currently implementing high performance support for esports athletes. He has designed and conducted clinical trials focusing on technology and nutritional interventions to optimize performance.

Joshua Schall, MBA

President

J. Schall Consulting

Joshua Schall, MBA is a CPG industry strategist with an emphasis on the emerging and intersecting categories of functional food, beverage, and nutritional supplements. Over the last decade, he’s successfully built J. Schall Consulting, a Houston, TX management consulting firm, into a world-renowned leader in growth strategies for clients that range from pre-launch to billion-dollar portfolio companies. He accredits much of this success to his dynamic fascination of the ever-changing consumer behaviors, which has allowed him to 'see around the corner' and become a firebrand throughout the full entrepreneurial ideation to consumerization cycle.

Danielle Masterson

Senior Correspondent

NutraIngredients-USA

Danielle is the host of NutraIngredients-USA’s podcast “The NutraCast.” She joined the team in 2019 after making the leap from broadcast news. She covers all things’ nutrition from supplements, to the latest health research, to the mysterious ecosystem of our guts — and everything in between. A Detroit native, Danielle received her journalism degree from Michigan State University. After well over a decade in the Windy City, she considers herself a true “Chicagoan.”

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