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Maximize Your Marketing Efforts with Partner Alignment

Start Date:9/24/2020

Start Time:1:00 PM EDT

Duration:60 minutes

Abstract:


The media industry has changed significantly over the past five years, and marketers have more options than ever before when it comes to investing their marketing dollars. Traditional agencies and consultancies have expanded their offerings to not just serve media but measure performance too. Join AbbVie, Crossix, and Havas Media to understand the challenges that come with this approach to media measurement and optimization and learn how to implement the right frameworks to maximize the impact of your marketing investments. 

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Speakers

Kelly Lundquist

VP, Director of Insights

Havas Media

As the insights and data strategy lead across Havas Media’s healthcare portfolio of brands, Kelly Lundquist brings her diversified research and insights experience to the agency’s healthcare clients. Partnering closely with strategy and planning teams, she ensures the integration of actionable insights & audience strategies into media experiences.

Peter Portanova

Director

Veeva

Peter is the Director at Veeva. He has extensive experience in the life sciences industry supporting a wide variety of commercial and financial functions. Peter has extensive experience in understanding, managing, and optimizing the complexities of the marketing and media supply chain by utilizing data and analytics to drive positive outcomes.

Bill Veltre

Associate Product Director

Abbvie

Bill Veltre has been in healthcare marketing and media for over 14 years. He is well known for being an innovative client partner, an advisor, and for being extremely passionate about the health and wellness marketing landscape. Bill began his career as a teacher and took an exciting career journey through sales, marketing, and media. His passions led him to AbbVie (formerly Allergan) where he strategically drives all paid promotion for the CNS franchise.
Maximize Your Marketing Efforts with Partner Alignment
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