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The responsibilities and expectations placed on public relations and communications pros seem to change almost daily. And while the importance of effective media relations is as high as it’s ever been, this staple of PR must be approached differently today than in the past. This panel discussion, presented by Notified in partnership with PRWeek, will help ensure you stay ahead of the game on this vital, ever-evolving aspect of communications. In this on-demand webinar, you’ll learn more about:
- The ever-changing targets of media relations efforts – and how to best approach and engage them.
- How to build better media relationships and bolster existing ones.
- How PR tools can help maximize the impact of your communications, from targeting and distribution to measurement.
Enjoy!
Speakers
Crystal Carroll Director, Public Relations Ulta Beauty
Ann Marie Gothard VP, Global Corporate Media Relations Henry Schein
Chris Jones VP, Communications FanDuel
Kelly Byrd Marín Senior Director, Product Marketing Notified
Gideon Fidelzeid Editorial Director PRWeek
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