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CRISIS PLAYBOOK: BEFORE, DURING AND AFTER

Date:9/22/2021

Time:12:00 PM EDT/9:00 AM PDT

Duration:60 minutes 



Crises are unavoidable. With the proper plans in place, though, you will be ready for any such scenario and, in turn, minimize the damage, if not avoid any entirely.

This conversation, presented by NetBase Quid in partnership with PRWeek, will help you start planning now. It will do so by highlighting high-level strategies on approaching crises before, during and after with various analytical tips, best practices and operational recommendations.  

During this hour, we’ll discuss:
•How to analyze your industry and broader issues across news and social media to indicate early signals that could affect your brand.
•When early indicators hit, how to best escalate what stakeholders need to be educated on before making decisions.
•How to gauge when an issue hits critical mass where external communication is necessary.
•How to look in the rear-view mirror to improve operations and communications in the future.

Speakers:
-David Chaitt, director of customer success, NetBase Quid
-Michael Seymour, global director of market research, NetBase Quid
-Host: Deborah Stoll, Content Producer, Haymarket Media, Inc.

Speakers

David Chaitt

Director of customer success

NetBase Quid

Dave has almost a decade of experience with NetBase Quid products as both a tenured employee helping lead our Customer Success team and former client running social listening programs. He has 15 years of experience in a wide range of music, agency, and SaaS companies.

Michael Seymour

Global director of market research

NetBase Quid

Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales and product development.


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