Webinar Strategy Success: How to Keep Your Webinar Registrants Coming Back for More Registration

Start Date:8/15/2019

Start Time:12:00 PM CDT

Duration:45 minutes

Abstract:

Webinars are a fantastic channel for content, lead generation, and nurturing – and they can be intimidating whether you’re just starting out or have several sessions under your belt. Join Hayley Ferrante, Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo, for her webinar where she’ll dive in to Marketo’s webinar process.

You’ll learn how to:

Develop your overall webinar strategy
Structure your promotional cadence
Evaluate the metrics that matter

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Speakers

Hayley Ferrante

Marketing Manager, Commercial Demand Generation

Marketo

Hayley is a Marketing Manager on the Commercial Demand Generation team at Marketo, an Adobe company. Her focus lies in demand creation, with her efforts geared towards filling the funnel with qualified leads and running programs to ensure those leads are sales-ready. Working cross-functionally with multiple teams, she plans and executes programs to generate new names and nurture leads across channels. She recently relocated from California to Colorado and enjoys yoga, cooking, and spending time with friends and family.