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Target the silver generation with positive ageing solutions provided by BENEO

Start Date:16 november, 2021

Start Time:16:00 cet

Duration:45 minutes

Abstract:

By 2050, ​more than 1 in 5 people will be 60 years or older. This means it’s a good idea to have a look at what health concerns are on this consumer group’s mind and how to tackle their challenges with nutritional solutions. Healthy ageing today is not about avoiding to be old, but rather about “positive ageing” in every generational phase of life. People want to enjoy their life and be their best self.  This 50+ consumer group wants solutions for what concerns them now and benefits their future health. Some of these worries are: maintain ability to continue with normal activities, tiredness/lack of energy, digestive problems and immunity. Well-being is high on their radar as more than 80% of the 50+ group finds it important to maintain a good mental and emotional health. 

BENEO’s low glycaemic carbohydrates can help this mature consumer group tackle their concerns heads-on. This presentation gives you loads of insights and will inspire you to reach this affluent consumer group.

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Speakers

Myriam Snaet

Head of Market Intelligence & Consumer Insights

BENEO

Graduated with a Master degree in Roman languages at University of Leuven, Belgium. Myriam built up over 15 years of market analysis & consumer research experience. She started her career in market research started in a B2C / FMCG environment, in the Laundry & Homecare division of Henkel Benelux. From there she moved to BENEO, focussing specifically towards Market & Consumer Insights in the B2B area. Myriam heads up a team of experts dedicated to market analysis, trends, consumer insights related to health and nutritional benefits.

Denisse Colindres

Manager Nutrition Communication, North America

BENEO-institute

Denisse graduated with honors from the University of Loyola (New Orleans) with a Bachelor´s degree in Biological Sciences. She continued her studies in the Netherlands to pursue a Master of Science MSc. degree in Human Nutrition and Health at the University of Wageningen. She went further on to work as a Nutrition consultant for EUFIC (European Food Information Council). After that, her career in the Puratos group gained her experience in different roles from nutritionist to R&D. In March 2015, Denisse joined BENEO as Nutrition Communication Manager for North America.

Katherine Durrell

Platform Editor

CNS Media

Katherine is Platform Editor for CNS Media, which includes NutritionInsight.com and FoodIngredientsFirst.com. Her MA in Linguistics has given her a keen sense of the power of language, which she enjoys putting to use in concise and interesting articles about the nutritional and F&B arenas.

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