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Success through Innovation: Tips for your Dealership

When:12/13/2018 2:00 PM EST Convert to my Time Zone

Duration:60 minutes

Where:Right from your computer

Cost:Free

Questions:Email powerTRAINING@autonews.com

In today’s market, consumers expect individualized outreach and care out of every retail experience. With the right technology and automation, dealers can provide that to their consumers at every stage in the buyer life-cycle, from conquesting to purchase, all the way to the next sale.


Attendees will learn to create seamless customer engagement that boosts advocacy as well as how to:

  • Build a Customer First and consultative approach to marketing
  • Implement new technology and tools to automate outreach
  • Integrate tools already in place to make day-to-day processes easier
  • Improve both acquisition and retention to increase the bottom line

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Speakers

Jill Howard

Director of Client Services, A2Z Sync

With 20 years of experience in the automotive space, Jill Howard has had multiple opportunities in the industry, but her proudest accomplishment is successfully converting a large Schomp Automotive franchise to a one-person experience. She has been fortunate to have the rounded perspective of working on the Tier 2 side, in marketing and in software development, but has spent the last 7 years with the Schomp/A2Z Sync organization. Within that partnership, Jill brings passion to creating a better environment for consumers purchasing a vehicle, maximizing time and transparency.

James Kurtenbach

Marketing Director, Schomp Automotive Group

Colorado Native, James studied Computer Information Systems and Marketing at Colorado State University. He has occupied the position of Marketing Director at Schomp Automotive Group for three years. Before that, James served as Marketing Manager at an Internet Retailer top 500, and most recently served as a Senior Manager of Paid Media at IHS Markit. In total, James has been buying, measuring, and optimizing traffic mediums and websites for over 16 years.

Valerie Vallancourt

Vice President of Marketing, Outsell

Valerie brings extensive marketing expertise to her role at Outsell, along with proven success in creating and executing marketing strategies for revenue growth. She has nearly fifteen years of experience in the technology sector and is currently Vice President of Marketing at Outsell. Previously Valerie was Director of Marketing Communications at ClickSquared (acquired by Zeta Interactive), Marketing Director of North America, smartFOCUS, and has held marketing roles at SEPATON, and Unica Corporation (acquired by IBM). She holds a B.A. in English Literature from the University of Oregon.

Moderator: Dave Versical

Chief of Editorial Operations,
Automotive News Group

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