How to Stay Profitable During the Shoulder Season

On Demand Until November 19, 2020

Duration:60 minutes


You want to stay profitable in-between seasons, grow your business, and provide your customers with better service. You’re considering adding a new service line, but aren’t sure the best way to do it. Not all service lines are created equal and you must choose wisely or risk creating problems instead of reaching your goals.

Avoid the pitfalls of business expansion and join  Roger Elkins of Williams Comfort Air and Tracy Martin of Aeroseal as they discuss the dos and don’ts of adding a new service line. They’ll share their hard-earned experiences to help you navigate this successfully.

You’ll learn:

  1. The 5 key steps to take when adding a service line.
  2. How to identify the service line that best suits your company and your customers.
  3. What to avoid when adding another service line.
  4. The best time for your business to add a service line.

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Roger Elkins

Director of HVAC Operations, Williams Comfort Air

Roger Elkins is an industry veteran having added service lines to several businesses during his more than 40 years in HVAC and related fields. As Director of HVAC Operations for Williams Comfort Air, he manages operations for multiple services serving customers in three states. Williams Comfort Air has 110 trucks and offers nearly two dozen different services to its customers across heating, cooling, plumbing, as well as drains and sewers.

Tracy Martin

Director of Dealer Development


Director of Dealer Development, Aeroseal

With 20 years of experience in contractor marketing, Tracy is passionate about helping dealers develop effective strategies to grow their business. As Aeroseal's Director of Dealer Development, she's helped more than 200 companies add a service line to their existing offering. She is a proud founding member of HVA-She and has served on HARDI's sales and marketing committee.



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