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How to Connect with Adventurers

Start Date:22 May, 2019

Start Time:4pm CEST / 10AM EDT

Duration:20 minutes

Abstract:

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences. Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. Innova Market Insights’ Director of Innovation, Lu Ann Williams, takes you inside food and beverage innovation today and discuss how to connect with the adventurous consumers.

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Speakers

Tom Vierhile

Tom Vierhile is VP of Strategic Insights North America for Innova Market Insights and has over 20 years of experience in fast-moving consumer goods reporting and analysis. Based in Fairport, NY, he is an internationally recognized expert on new product marketing and has been quoted in media outlets like USA Today, The Wall Street Journal, and NPR. Tom has given presentations on new product trends at various conferences in the U.S., Europe, Asia, and South America.
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