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In a recent Notified/PRWeek survey of in-house and agency PR/comms leaders, 78% of respondents said they work on matters related to DEI, ESG and purpose more than they did two years ago. These areas are a bigger part of PR pros’ jobs than ever before. But these new responsibilities present complex challenges for communicators. How can you ensure these efforts are effective, measurable and positively impact business goals? In this on-demand webinar, you’ll hear from our panel of industry experts and walk away with tangible takeaways, including:
- How to elevate your standing with the C-suite and become a business partner beyond crisis counsel and messaging
- How to positively impact hiring, retention and morale within your organization
- How you can start to measure the performance of DEI, ESG and purpose-driven content to improve future brand communications
We hope you enjoy this important discussion!
Speakers
 Daphne Dickerson VP, Social Impact and People-Led Communications UPS  Sara Burnett VP of Food Beliefs, Sustainability and PR Panera Bread  Sylvie Harton SVP, Strategy & Global Head of PR & IR Solutions Notified  Carmen San Segundo Gamez Global Communications Director, Corporate Social Responsibility and Sustainability IBM  Gideon Fidelzeid Editorial Director PRWeek
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