The Yeah Ahead In Marketing January 2019

On-Demand

Design Thinking April 2019

As more major brands adopt design thinking as a process to better empathize with their customers's needs, understanding the strategy and its phases has become essential knowledge for marketers across industries.

Watch AMA's Virtual Conference: Design Thinking On-Demand.  We’ll look at how design thinking can enable you and your company to understand your customers, think innovatively about how to meet customer needs, test your assumptions, and implement your plan.


Plus, you’ll have the  chance to play interactive games and test out your marketing trivia knowledge.


This AMA Virtual Conference is your opportunity to exlore new processes to best serve your customers.

Keynote Sessions:

  • Experience Innovation Needs a New Generation of Design Architects by Brian Solis, Principal Analyst
  • Designing Experience Culture by Markus Giesler, Associate Professor of Marketing, Schulich School of Business (York University) & Director, Big Design Lab
  • An Introduction to Design Thinking for Marketers by Anna Love-Mickelson, Executive Education Coach, d.school at Stanford University and Designer, stoke.d
  • End your Addiction to Storytelling: Building Brands through Experience Design by Russ Klein, CEO, AMA

Breakout Sessions:

  • 7 Ways You Can Use Design Thinking to Drive Innovative Marketing Now by Melissa Rancourt, Academic Director, Global Executive Masters on Strategic Design + Management
  • A Formula for Success: How to Jumpstart Innovation with Design Thinking by Gurdeep Dhillon, Group Vice President of Demand Generation, Marketing & Technology Operations at Marketo, and Adobe Company

See the full schedule here.

Sponsored by: 

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