Stefan joined New Scale Technologies in 2016 in sales of precision micro-mechatronic products, moving to the New Scale Robotics division in 2018. He has been instrumental in developing and executing the division's sales and marketing strategies, including partnerships with Universal Robots and gage manufacturers. He supports industrial manufacturers to combine collaborative robots and gaging instruments, automating repetitive gaging tasks to make quality departments more productive.

Jim Beretta is president at Customer Attraction, a marketing consulting company specializing in the automation and robotics industry. He is best known as the driving force behind marketing and branding for one of North America’s largest automation integrators, with over 20 years in the automation industry. He works with automation manufacturers, distributors, robot companies and the automation community around the world. Jim is a speaker and moderator at industry conferences and is an expert at marketing and branding and is the host at The Robot Industry Podcast.

Joe Campbell is a long-time veteran of the robotics and automation industry. After executive assignments in sales, marketing, operations and customer service with industry leading robot, system integrator and engineering companies, Joe is head of strategic marketing for Universal Robots. Joe is a graduate of the University of Cincinnati. He is a regular speaker, lecturer and author on manufacturing labor issues, and the technology and economic benefits of robots and factory automation. Joe and his family live in Birmingham, MI.

W. Frazier Pruitt is currently quality assurance supervisor at Southco Inc. and vice chair of ASQ Rochester. At Southco he manages automotive, aerospace, and environmental quality systems in addition to leading a team responsible for Quality Assurance. Pruitt earned a bachelor’s degree in electrical mechanical engineering from Rochester Institute of Technology. Additionally, Pruitt completed his MBAs at the Kelley School of Business at Indiana University in Bloomington, and the Alliance Manchester Business School in the United Kingdom. As a senior member of ASQ, Pruitt is an ASQ-certified quality engineer and Six Sigma Black Belt. Pruitt has published on 8Ds, technical communication, and quality 4.0 topics, in Quality Progress and is a frequent speaker for ASQ.