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How Your Organization Can Use AI to Increase Subscriber Engagement Right Now

Start Date:8/8/2019

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

AI is an accessible tool your organization can use to personalize and automate your marketing processes. Learn how to leverage automation and personalization in order to save time and individualize your content and email messaging. To tailor your marketing interactions, you will learn:

  • Scheduling tricks
  • Communication platforms
  • Email tools that leverage both AI and automation

This webinar will also feature our Case Study with the American Marketing Association. Join Erica Salm Rench, Jared Loftus, and special guest Molly Soat.


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Speakers

Erica Salm Rench

After working as the Associate Director in Tulane’s Office of Undergraduate Admission, focusing on the development of strategic marketing initiatives, Erica managed a team of 30 online marketers at Search Influence, the largest internet marketing company in the Gulf South. There, she supported the execution of web development, SEO, and content marketing work for clients. Now, as the Director of Customer Success at rasa.io, she gets to blend her love of marketing and customer success in order to support fellow marketers in making informed, data-driven decisions!

Jared Loftus

Jared Loftus has been an entrepreneur his entire life, whether in the world of marketing, AI, education or apparel. He disrupted his own brick-and-mortar business in 2010 by selling it to focus on ecommerce. A year later, Forbes named him College Football's Biggest Entrepreneur. His next move was helping lead the fastest-growing ACT test prep company in the country, making the Inc 500 list twice. Now, Loftus brings that same level of disruption to organizations looking to take their marketing to the next level by bringing AI within their reach.

Molly Soat

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