Registration Header

Less is More: The Future of the Global Alcoholic Beverage Industry

Start Date:10th fEB 2021

Start Time:2:00 PM GMT

Duration:60 minutes


Consumer attitudes towards alcohol are changing. With health and wellbeing becoming a higher priority, consumers across the world are seeking out products to fit their changing lifestyle. Join Adam Fenton and Jenny Arthur from Leatherhead Food Research as they discuss changes in consumer attitudes and how industry needs to respond. This webinar pulls upon new data from Leatherhead’s recent global survey; exploring shifts in consumption and preferences for low/no alcohol beverages, new ingredients and what consumers want to see more of in the future.


Dr Adam Fenton

VP – F&B Consulting

Leatherhead Food Research

After completing his PhD in biochemistry and bioengineering Adam has spent most of his working life in the global beverage industry. Prior to joining Leatherhead as VP F&B Consulting, Adam worked for Carlsberg as Director of New Ingredients and other industry names including SAB Miller and AB InBev

Jenny Arthur

Head of Nutrition and Membership

Leatherhead Food Research

Jenny heads up Leatherhead’s membership team and supports with nutrition projects. Prior to joining Leatherhead Jenny worked in both private and public sectors, including the Department of Health, Marks and Spencer as their Company Nutritionist and running her own consultancy business.

First Name


Last Name
Job Title
Work Phone
Email Address
Got a burning question about this topic? Send it to us using the box below and we will try to have it answered by our expert panellists. You are also welcome to ask questions on the live day.

This Webinar is a free service provided to you by William Reed Business Media Ltd and this service is produced by Leatherhead Food Research. In order for you to receive this content, the above data is provided to Leatherhead Food Research, the content producer.

William Reed Business Media Ltd. may use your contact data to keep you informed of its products and services by email or by phone. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to

More information on our processing can be found in our Privacy Notice. By submitting this form, you acknowledge that you have read and understand our Privacy Notice