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Changing Digital Landscape of Travel and How Co-Ops Can Keep Up

Start Date:6/10/2019

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:

Join Sojern and eTourism for the "Changing Digital Landscape of Travel and How Co-Ops Can Keep Up" webinar to find out what DMOs should look like in the future. Sojern's State of the Industry is the most comprehensive research done on travel marketers to date. This webinar will dive into how the findings impact those of us in tourism.


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Speakers

Will Seccombe

Will Seccombe is president of Connect Travel and Connect Marketing, producers of 11 travel industry events including Connect Travel Marketplace, the Marketing Leadership Summit, the Connect THRIVE Summit, eTourism Summit, the Active America China Summits and 3 RTO Summits. Prior to starting at Connect Travel in 2017, Seccombe served as CMO, president and CEO of VISIT FLORIDA, the state’s destination marketing company. He has been named one of the Top 25 Most Extraordinary Minds in Sales & Marketing by HSMAI, Top 50 Global Marketers in Travel by Skift and the 2014 Hospitality Legend of the Year by the South Florida HSMAI.

Catlyn Origitano

Catlyn Origitano is a senior strategy & growth manager at Sojern. She leads the go-to-market strategies for tourism, bringing new solutions and offerings to travel and tourism clients. She has previously supported the product team, driving globalization and localization initiatives and product launches around the globe. She has also held marketing positions, leading content and social programs for the tech industry. She is an expert on using data and programmatic/digital marketing to drive better campaigns for the travel industry. She holds a Ph.D. in philosophy.

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