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Start Date:5/2/2019
Start Time:1:00 PM EDT
Duration:60 minutes
Abstract:
5 Ways to Reduce Consumption and Slow Climate Change Presenters: David J. Hardisty (University of British Columbia) and Rishad Habib (University of British Columbia) Summary: We live in a consumption economy. Rising global wealth fuels an increase in both individual and corporate consumption, but under-investment in sustainable business practices and infrastructure is creating environmental challenges. Recent reports indicate we are fast spoiling our natural environment, which will have consequences for this and future generations. Researchers, policy makers, and government and corporate leaders can help consumers rethink and change their behaviors. This webinar will feature Professors David J. Hardisty and Rishad Habib (both of the University of British Columbia) who will share a framework driven by psychological research to help marketers, policy makers, and sustainability leaders guide consumers to more sustainable behaviors.
How to Extinguish an Online Brand Firestorm Presenters: Dennis Herhausen (KEDGE Business School) and Stephan Ludwig (University of Melbourne) Summary: More than 65 million firms leverage online brand communities to connect with customers and increase online reputation, brand patronage, and customer spending. However, online communities are vulnerable to online firestorms and negative electronic word of mouth (eWOM). This webinar will feature Professor Dennis Herhausen (KEDGE Business School) and Stephan Ludwig (University of Melbourne) who will offer online community managers advice regarding the conditions that make eWOM go viral and how to detect and prevent online firestorms.
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Speakers
David J. Hardisty Assistant Professor in Marketing and Behavioural Science
University of British Columbia
Rishad Habib PhD Student in Marketing and Behavioural Science
University of British Columbia
Dennis Herhausen Associate Professor of Marketing
KEDGE Business School
Stephan Ludwig Associate Professor of Marketing
University of Melbourne
Robert W. Palmatier Coeditor
Journal of Marketing
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JM Webinar Series: Insights for Managers (May)
Registration Is Closed
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