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Sports Nutrition: Plant Powered Performance

Start Date:3 April, 2019

Start Time:4pm CEST / 10AM EDT

Duration:20 minutes

Abstract:

In less than two decades, protein supplementation and high protein diets have moved from having niche appeal (primarily the domain of bodybuilders), to being truly mainstream. Innova Market Insights Market Analyst, Myrthe de Beukelaar, takes you inside sports nutrition innovation and how mainstream consumer pay more attention to factors beyond efficient muscle building such as ethical and environmental concerns which translates into a greater uptake of vegan proteins in the market.

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Speakers

Myrthe de Beukelaar

Myrthe de Beukelaar is a market analyst at Innova Market Insights, an international market research company that tracks new food and beverage product launches. Myrthe holds a master's degree in Nutrition & Health and is specialized in consumer behavior and health communication & innovation. At Innova, she uses her commercial knowledge, nutritional knowledge and analytical skills to provide Innova’s customers the insights they need to succeed.
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