A New Reality for Unified Communications in Higher Education Registration

Start Date:10/29/2020

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

Unified communications has always been important in higher education, but how have today’s universities been forced to pivot as a result of COVID-19? Join the University of Vermont, Texas Tech University and Salesforce.org as we discuss how central marketing and communications departments can establish one university voice for constituents, maintain brand consistency, and drive alignment that empowers internal stakeholders. We’ll also talk through the ways that universities have evolved their operations throughout 2020 from what worked, what didn’t work, and how they are preparing for the future.

Main Takeaways:
1. Learn actionable steps that schools can take to get campus buy-in for unified communications
2. Hear examples from universities on how they approached unified communications during COVID-19
3. Discover how Salesforce technology can enable institutions to be more unified in their operations.

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Speakers

Marnie Thompson

Program manager

American Marketing Association

Rob Zaebst

Industry Advisor, Higher Education Marketing & Communications

Salesforce.org

Rob has a background in Digital Marketing Strategy where he has worked both in higher ed and in corporate marketing, concentrating on the alignment of CRM, Marketing Automation, Email, Social Media, and Analytics. He is the former Director of Digital Strategy at Michigan State University where he worked in the Central Marketing and Communications office to bring campus-wide alignment around marketing technology. Rob also currently teaches a class in social media listening in the Masters of Market Research program at Michigan State University.