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A New Reality for Unified Communications in Higher Education

Start Date:10/29/2020

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

Unified communications has always been important in higher education, but how have today’s universities been forced to pivot as a result of COVID-19? Join the University of Vermont, Texas Tech University and Salesforce.org as we discuss how central marketing and communications departments can establish one university voice for constituents, maintain brand consistency, and drive alignment that empowers internal stakeholders. We’ll also talk through the ways that universities have evolved their operations throughout 2020 from what worked, what didn’t work, and how they are preparing for the future.


Main Takeaways:
1. Learn actionable steps that schools can take to get campus buy-in for unified communications
2. Hear examples from universities on how they approached unified communications during COVID-19
3. Discover how Salesforce technology can enable institutions to be more unified in their operations.



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Speakers

Rob Zaebst

Industry Advisor, Higher Education Marketing & Communications

Salesforce.org

Kim Egan

Director, Success Engagement Higher Education

Salesforce.org

Nicci Brown

Chief Communications Officer

University of Vermont

Blayne Beal

Director of Centennial Coordination, Office of the President

Texas Tech University

Brad Schleicher

Director, Higher Education Industry Solutions

Salesforce.org

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