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Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, brands are carving their unique path in the cosmetics industry. Their consumers are those looking for solutions that stretch beyond ageing or acne. Instead, they are seeking expert help on areas such as intimate feminine care or melanin-rich skin care solutions. This unexplored future landscape represents opportunities to meet the less-talked about needs and concerns of the modern beauty consumer – ultimately creating new categories in beauty. In this webinar join us and our industry experts as we explore the new frontiers in beauty and discover how cosmetic innovation can meet previously unforeseen needs and desires.
 Jake Xu Co-Founder Shakeup Cosmetics Jake and his twin brother Shane suffered from rosacea since a young age, and struggled for many years to find the right products that suited them. So they created their own range in 2019. SHAKEUP exists to enhance men’s self-being through self-care, with solution-driven skincare and cosmetic products specifically designed for men’s skin  Clare Varga Director of Beauty WGSN Clare marries a deep understanding of product design and tech innovation to create future visions for customers across beauty and wellness, from creative directors and new product development to manufacturers and buyers. She is interested in how human behaviour influences the products and services people want to buy. With a background in performance sports design and 20 years as a designer and Creative Director in the active industry, with brands including Reebok and adidas, Clare joined WGSN in 2011 as Director of Active.
An engaging speaker, Clare has presented for global brands and industry events. As a media commentator, she is known for her long-range vision and perceptive trend naming. As Director of Beauty, Clare applies her wealth of product development knowledge and expert forecasting skills to help beauty and wellness clients navigate the right trends and create the self-care and beauty products consumers will want to buy.
 Marie Drago Founder Gallinée Marie Drago is a Doctor in Pharmacy and the founder of Gallinée, the first beauty brand to focus on the skin microbiome. Launched in London in 2016, the range covers skincare, scalp care, and now the gut-skin axis, and can be found in more than 20 countries  Mindy Zou Head of Omnichannel Growth Evereden Mindy Zou joined Evereden as Chief of Staff and is now Head of Omnichannel, where she oversees 13 markets. She focuses on strategy and growth in the e-commerce space, driving expansion in both domestic and international online and offline channels. Previously, Mindy built go-to-market strategies for Tech, Media, and Telecom clients at Accenture after completing a degree at Wharton.  Kirsty Doolan Editor CosmeticsDesign Europe As editor of CosmeticsDesign-Europe, Kirsty oversees all European content for the publication. She’s been a beauty journalist for 20 years and has also worked at various beauty brands and market intelligence agencies.
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