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Adapting to post-COVID-19 consumer preferences

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While COVID-19-related shutdowns happened quickly and car sales fell off a cliff in March, the return to business has been a more gradual process. Digital retailing, contactless operations, and home delivery – all with a reduced staff – are uncharted territory for most car dealers. So, while there is plenty of pent-up demand from consumers, there are also plenty of barriers to getting back to "normal" operations.


In this webinar, we’ll share detailed industry analysis, as well as key takeaways from a recent CarGurus study on consumer preferences. In particular, we’ll explain how dealers can use these insights to inform their business plans and increase sales during COVID-19 and beyond.


Join this webinar to:

  • Understand the overall impact of COVID-19 on the auto industry– from sales figures to auction changes, and more
  • Gain insight into how consumer attitudes and preferences are shifting– plus tips for adapting
  • Get tactical recommendations on how to adjust and restart your digital marketing efforts
  • Learn how to leverage digital retailing strategies and best practices to sell more cars during COVID-19 and beyond

If you're already registered for the Adapting to post-COVID-19 consumer preferences webcast, click below:

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Speakers

Jeremy Sacco

Director, B2B Content and Communications, CarGurus

With 20 years of digital marketing experience, Jeremy has worked through multiple waves of innovation and evolution in connecting buyers and sellers, focusing on the common thread of effective communication in new platforms and old. As director of B2B content and communications at CarGurus, Jeremy manages the messaging and content production across all dealer-facing marketing activities. Prior to CarGurus, he managed content marketing at Fiksu DSP, a mobile ad tech company, and BuyerZone (now part of Purch), a B2B lead gen provider.

Moderator: Phil Nussel

Online Editor
Automotive News

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