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3 proven methods to heal a broken marketing process


Time:1:00 PM EDT

Duration:60 minutes

The healthcare industry is undergoing tremendous transformation, and the way that healthcare marketers work must transform as well.

Healthcare marketers must create—and continually refresh—high volumes of original content at speed while complying with a complex array of regulations. The right work process automation can be transformational—and allow healthcare marketing teams the ability to better streamline digital content production, and be more nimble as the needs of consumers change.

In this webinar, we’ll share three proven methods where the right process together with automation and technology can help increase your team’s velocity. Join Chris O’Neal, senior product marketing manager, Adobe Workfront, as he shares best practices for managing work.

You’ll learn:
  • How to best standardize process
  • How to get timely and personalized content to customers faster
  • How to decrease content review cycles, while still achieving compliance


Chris O’Neal

Senior product marketing manager

Adobe Workfront

Liz Miller

Marketing operations manager

BJC HealthCare

Liz Miller is the marketing operations manager for BJC HealthCare, one of the largest nonprofit health care organizations in the United States and one of the largest private employers in the state of Missouri. She provides strategic direction, guidance and consultation to communication & marketing leadership across 15 hospitals and multiple health organizations, and has responsibility for comprehensive planning, execution and analysis of change management and operational initiatives.

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