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Xero
Start Date:6/30/2021
Start Time:12:00 PM EDT
Duration:60 minutes
Abstract:
Marketing your firm is an all-year activity – particularly during tax season. In fact, potential clients don’t care that you’re busy. The opposite is true: if you can be responsive, attentive and customer-focused – in spite of your full plate – then you’ve built the foundation for a new relationship. This session shows how to create your ideal client profile that positively impacts your marketing strategies. So, whether it’s your digital presence or when we eventually get back to live events, you can be sure to have plenty of business lined up once tax season ends.
If you're already registered for the How to market your firm to small businesses webcast, click below:
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Speakers
Collin Varner Collin is the Marketing Lead for Xero Canada. Having joined Xero in 2017, Collin has been a key member of the Xero marketing team in the Americas, prior to taking on the role of leading Xero’s Canadian marketing team. Collin has over 12 years of marketing and events experience in the telecom, transportation and healthcare industries. Collin is particularly passionate about leading accountants, bookkeepers, and the businesses they support on the journey to adopting cloud accounting tools to keep them more financially informed, allowing them to make the right business decisions.
CPA Canada partners with external virtual platform providers to deliver this program. By registering for this program, you acknowledge your understanding that CPA Canada will share your personal information with those parties who require it to ensure your access. Personal information may include your name, company and email address and Store account number. Also note that you may be asked to create a profile on a third-party platform that we use to deliver the program. To learn more about how CPA Canada collects, uses and discloses personal information, please refer to our privacy policy. |
How to market your firm to small businesses
Registration Is Closed
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