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Armed with powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing ecosystem. Planners can provide their sales teams with the information they need to drive revenue through more than a lead name and email to their sponsors. They can also harness data to improve their event in real-time, and inform their future events portfolio. Join our event industry leaders as they share strategies to make the most out of this expanding opportunity to harness the power of data to drive business and marketing objectives. We will explore how to:
- Use data to inform experience design and performance measurement.
- Drive business value by delivering the right content, commerce and community opportunities to the right individuals.
- Promote your marketing and business initiatives with strategic planning.
 Tony Lorenz Global Head of Event Solutions and SVP, Strategy Notified  Sophie Ahmed Founder Virtual Events Institute  Monique Ruff-Bell Event Director Money20/20
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