Why Do Advanced Ceramics Matter in the Design of Major and Portable Household Appliances?

On Demand Until October 23, 2019

Duration:60 minutes


Consumers have high expectations of the household appliances they use daily at home and work.  Both major and portable appliances such as stoves, heaters, coffee machines, blenders, and HVAC equipment need to deliver reliable, low-maintenance performance over a long life span.

At this webinar, you’ll learn how engineered ceramics can help appliances work more efficiently and reliably. You will see ways engineered ceramics address the needs of high-performance consumer and household appliance components through benefits including:  

  • Temperature resistance
  • Electrical resistance
  • Energy efficiency
  • Corrosion & wear resistance

We will also explore some current ceramic component applications and discuss technical ceramic design for manufacturing to improve today’s appliance designs.

Can't attend live? Register to view the webinar on-demand!


Dean Croucher - Director Strategic Marketing Household Durable Worldwide

Dean’s involvement in the HVAC & Appliance Controls industry goes back to the beginning of his career. The past thirty years, Dean’s responsibilities have covered all aspects of ceramic hot surface igniters. During his career, Dean has held several leading positions within the industry associations. Currently, Dean serves as a Chairman Gas Controls Division of AHRI (Air Conditioning, Heating, Refrigeration Institute) and Vice Chair Supplier Division AHAM (Association of Home Appliance Manufacturers). In addition, Dean is a Certified Gas Engineer (CGE) and Member American Society of Gas Engineers. Dean graduated from the Grove City College in Grove City, PA.

Perry Goldberg

With 34 years of experience in the technical ceramics industry, Perry Goldberg has a wide range of experience in the ceramics industry, holding positions in engineering, quality, manufacturing, research and development, business development, and sales. In his current position as Director of Sales, Perry is responsible for managing the sales and business development efforts of the Americas team encompassing the entire CoorsTek materials portfolio. Perry holds a BS in Ceramic Engineering from Rutgers University.

Rob Lucernoni

With 35 years of experience in the technical ceramics industry, Rob Lucernoni has broad experience in oxide materials, processing, and technical applications. Since joining CoorsTek in 1988, Rob has held positions in research and development, materials engineering, international sales, and plant operations. Rob’s broad range of experiences in advanced materials allows him to understand the unique requirements of CoorsTek customers, working collaboratively to yield beneficial ceramic solutions. He holds a BS in Ceramic Engineering from Rutgers University.




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