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Start date: Tuesday, July 1, 2025
Start time: 4:00 PM CEST (Paris) / 3:00 PM GMT (London) / 9:00 AM CDT (Chicago)
Modern farmers are increasingly recognising the need to embrace new agricultural technologies. But despite growing interest, some barriers to adoption remain. We’ll attempt to unravel the latest insights into farmer attitudes and discuss what strategies could be effective in promoting adoption.
 Sophie Fry Head of Sustainability Policy Development Barclays Coming soon  Tom Slattery Farming Innovation Support Manager UK Agri-Tech Centre Tom specialises in strategic communications and knowledge exchange for farmer-led innovation. He leads outreach and engagement for the ADOPT Support Hub, helping farmers across England trial, adopt and share practical, innovative solutions that improve productivity and sustainability. With a background in agri-tech, stakeholder engagement and thought leadership, Tom is passionate about bridging the gap between policy, research and on-farm realities.  John Seed Partner Woodend Farming Partnership John Seed is Partner at Woodend Farming Partnership, a regenerative farm in the Scottish Borders combining arable cropping, free-range poultry, and renewable energy. With a background in agri-business and sustainable energy systems, John champions practical innovation and ecosystem restoration. He is an advocate for farmer-led tech adoption that enhances both productivity and environmental resilience.  Prof Karl Behrendt Professor in Agri-Tech Economic Modelling Harper Adams University At the research centre lead of the Global Institute for Agri-Tech Economics my research focuses on the economics of innovative agricultural technology and digitalisation through the application of interdisciplinary systems based approaches to inform decision making at multiple levels. This is being achieved by working with industry, government and other research institutions to provide economic intelligence and agri-tech solutions for UK and global agriculture and value chains. The objectives of Karl's research are to develop approaches that link economics and science to provide greater insights into how agricultural systems work and how they can be manipulated to achieve the objectives of stakeholders and society. This includes the analysis of the impact of innovative technology, climate change and management on economic, environmental and social outcomes.  Oliver Morrison Editor AgTechNavigator Editor
AgTechNavigator
Covering the latest trends, developments and debate in agtech. Passionate about innovation and the transformative potential of technology, he brings independent insight to every story.
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