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Beyond the Mailbox: Keys to Effective Digital Marketing

Date AIRED:10/2/2019

Duration:45 minutes

Abstract:

Global digital ad spend eclipsed television for the first time in 2017 and is expected to account for more than half of all advertising by 2020. Intent signals and analytics capabilities are helping insurance carriers optimize marketing in online channels. In this webinar, we’ll explore how the digital-first consumer drives insurance advertising, discuss available digital capabilities, and share a vision for the future of online marketing.

 

Session highlights:

  • Explore the trends shaping today’s digital ecosystem
  • See how data-driven marketing capabilities can build the ideal audience
Learn about the future of digital marketing and new opportunities for insurers

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Speakers

David Drotos

Product Development Lead

TransUnion
David Drotos leads product development for insurance marketing, creating unique, data-driven solutions for digital, call center, lead generation and direct marketing. He also provides thought leadership for the insurance division and frequently speaks at industry events.

Prior to TransUnion, Drotos spent 20 years in the insurance and financial services industries at Direct General, The General, Progressive Insurance, Key Bank and New York Life, focused on developing leading online sales/service programs, digital marketing and lead generation. He holds a bachelor’s degree from Cleveland State University.

Bob Intarakumhang

Vice President, Digital Marketing Solutions

TransUnion
Bob leads the development of TransUnion’s digital activation solutions to bring the power of data into digital marketing.

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