Snacking Strategies for a Post-COVID Society Registration

Abstract:

2020 was a standout year for the snack industry. Snacking surged with increased at-home occasions. Certain snack categories exploded as consumers were less mobile, while other categories struggled. Now, as we are becoming more mobile, consumers will begin to have occasions in and out of home again. What does the future look like for snack consumption in 2021? Did consumers abandon health and wellness in their quests to cope (is the "COVID 15" weight gain really a thing?), or did concerns over the virus urge more consumers to embrace healthier food products?

During this webinar, IRI’s resident snacking expert, Sally Lyons Wyatt, will take a closer look at which snacking trends will persist or change this year and discuss the most effective snacking strategies for a post-COVID society:

How consumer snack choices play a role in their diets, such as keto, paleo, etc.
Functional and nutritional benefits—gluten-free, dairy-free, plant-based—that appeal to consumers
New snacking innovations that are resonating with consumers

Can't attend live? Register to view the webinar on-demand!

Speaker

Sally Lyons Wyatt

Executive Vice President & Practice Leader, Client Insights

IRI

Sally Lyons Wyatt, EVP and Practice Leader for IRI’s Global Consumer Packaged Goods division, is a center store expert and a recognized thought leader on consumer shopping and consumption trends. With more than 25 years of industry expertise, she partners with Fortune 500 CPG brands to leverage big data to optimize their consumer strategy, consumer/customer insights, media activation, supply chain and business performance. Sally frequently speaks at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking. She contributes to major media outlets, such as The Wall Street Journal, The New York Times, CNBC and is a go-to expert for CPG trade media publications. In addition, Sally is a proud mentor who helps young professionals have an immediate impact at IRI as executive sponsor of IRI’s Early Career Professionals Employee Resource Group.