Snacking Strategies for a Post-COVID Society Registration

Abstract:

2020 was a standout year for the snack industry. Snacking surged with increased at-home occasions. Certain snack categories exploded as consumers were less mobile, while other categories struggled. Now, as we are becoming more mobile, consumers will begin to have occasions in and out of home again. What does the future look like for snack consumption in 2021? Did consumers abandon health and wellness in their quests to cope (is the "COVID 15" weight gain really a thing?), or did concerns over the virus urge more consumers to embrace healthier food products?

During this webinar, IRI’s resident snacking expert, Sally Lyons Wyatt, will take a closer look at which snacking trends will persist or change this year and discuss the most effective snacking strategies for a post-COVID society:

How consumer snack choices play a role in their diets, such as keto, paleo, etc.
Functional and nutritional benefits—gluten-free, dairy-free, plant-based—that appeal to consumers
New snacking innovations that are resonating with consumers

Can't attend live? Register to view the webinar on-demand!

Speaker

Sally Lyons Wyatt

Executive Vice President and Practice Leader

Circana

As leading CPG industry thought leader, Sally Lyons Wyatt is a go-to expert and frequent keynote speaker on a multitude of food and beverage topics. She is frequently quoted about the latest trends and insights in national business media outlets, such as The Wall Street Journal, CNBC and leading CPG trade media publications. In her role as EVP and Practice Leader for Circana’s Global Consumer Packaged Goods division, Sally drives integrated client initiatives and manages Circana’s center store and produce account teams. She has more than 25 years of industry expertise in partnering with Fortune 500 clients and leverages big data to optimize a wide range of strategies – from consumer and media to merchandising and supply strategies. Sally is a “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.