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PRWeek Convene – Prognosis: Healthcare

Date: Wednesday, November 18
Time: 12PM-2PM ET/9AM-11AM PT

As the COVID-19 pandemic continues, healthcare is obviously top of mind for every person and organization. A sector always in the spotlight is being observed as it never has been before by more audiences than ever before. That includes the way all entities in that industry are not only operating during a period of unprecedented challenge and scrutiny, but communicating with all stakeholders.

Developments in healthcare and pharma have a direct impact on every business in every industry vertical. In many ways, that has always been true, but never more so than right now.

In highlighting the innovative philosophies, comms strategies and tactics of this industry’s leaders, this PRWeek virtual event will provide education and insight to PR and marcomms professionals in all sectors.


12:00pm-12:40pm ET:
Legal and long-lasting: The keys to promoting pharma on social media
Sponsored by Lippe Taylor

For a long time, the biggest challenge in healthcare/pharma as it related to social/digital was finding patients, healthcare providers (HCPs) and influencers who were not only comfortable talking about their personal health, but had also engaged audiences on social. Amid COVID-19, far more of these individuals are indeed openly discussing their personal health conditions and giving advice. This session will provide invaluable counsel to help all brands develop and implement a strategic process for social and influencer partnerships and, in the process, ensure that their brands don’t put themselves at risk.


Jeremy Simon

SVP of influencer marketing
Lippe Taylor

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Ellen Gerstein

head of digital communications and social media

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Gaetan Akinrolabu

associate director, paid media and social media strategy
Bristol Myers Squibb

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12:45pm-1:20pm ET:
Who – and how – to trust

Anticipation of a COVID-19 vaccine has placed numerous healthcare and pharma entities in a spotlight that was already white hot. Everyone wants a vaccine yesterday, but concerns that things might be progressing too quickly are palpable. And messages are coming from all corners. To whom should the public listen? Empowered by research that underscores the need to personalize outreach to engage and motivate consumers, this session answers that question while emphasizing what all brands and organizations must do to ensure their messages are ones every citizen can be confident in.


Enrique Arbelaez


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1:25pm-2pm ET:
Models of influence

Each November, PRWeek, along with sister publication MM+M, reveals its Health Influencer 50 list. Each leader on that compilation is among the most important, agenda-shaping voices in the healthcare space. This year, of course, that is amplified by the prevalence of the ongoing pandemic. In this session, we feature a pair of 2020 honorees who will share their unique and expert perspectives on where the industry is now, where it is headed, and – most of all – how and why it impacts every communicator and, frankly, every American.


Dr. Juan Rivera

chief medical correspondent

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Dr. John Whyte

chief medical officer

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Agenda subject to change.

11.18 PRWeek Convene
Registration Is Closed