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Reshaping the future… in an ever-changing present

Date:3/9/2021

Time:2:00 PM EST/11:00 AM PST 

Duration:60 minutes 



As the second-largest pharmacy chain in the U.S. and a major player in the health, wellness and retail, Walgreens felt the impact of COVID-19 profoundly. Similarly, as a leading medical device company, Medtronic’s mission to alleviate pain, restore health and extend life was tested like never before by COVID-19.

Starting then – and to this day – the comms and marketing teams at both organizations are asking the same questions you are: What's changed forever? What from our playbooks still applies? What must evolve? And how must communications and marketing leaders pave the path ahead?

Aaron Radelet, Walgreens Boots Alliance SVP and global CCO, and Torod Neptune, SVP and CCO at Medtronic, are discovering some key answers that are helping their teams – and they can help you.

On Tuesday, March 9, both share their perspectives on this webcast presented by G&S Business Communications, in partnership with PRWeek.

Joined by Steve Halsey, chief growth officer at G&S, who will present timely new research on all of this, and Pallavi Kumar, assistant professor at American University’s School of Communication, we will discuss how the pandemic has accelerated  “the last mile” of digital transformation while simultaneously fueling a stronger desire for human connection and a hybrid approach to business communications.

We will tackle issues including:

•The definition and implications of a “B2I” – Business to Individual – mindset and how we must implement this moving ahead
•The critical imperative of identifying and living your brand’s purpose
•The renewed importance of good storytelling
•And much more

Ample time will be left for audience questions.

Speakers:
-Aaron Radelet, SVP and global CCO, Walgreens Boots Alliance
-Torod Neptune, SVP and CCO, Medtronic
-Pallavi Kumar, assistant professor, American University School of Communication
-Steve Halsey, chief growth officer, G&S Business Communications


Speakers

Aaron Radelet

SVP and global CCO

Walgreens Boots Alliance

Aaron Radelet is the global chief communications officer and a senior vice president at Walgreens Boots Alliance (WBA), which ranks #17 on the Fortune 500 and is a global leader in retail and wholesale pharmacy. WBA employs more than 440,000 team members and operates in 25 countries, including Walgreens, Boots and Duane Reade pharmacies. Radelet oversees all communications globally across the organization – externally, internally and for every brand. His team’s responsibilities include media relations, employee communications, executive communications, financial communications, digital communications, corporate-responsibility communications and corporate events. Previously, Radelet served as Hilton Worldwide’s chief communications officer and senior vice president, as well as vice president of global communications. He headed communications at the corporate level across Hilton’s 14 brands and 5,000 properties in 105 countries during the company’s unprecedented growth. His team’s many accomplishments included Hilton’s IPO, which was widely acknowledged for producing one of the best communications campaigns in New York Stock Exchange history, as well as the most profitable private equity deal ever. During his eight years there, Hilton was named for the first time on Forbes’ “Most Reputable Companies” and Fortune’s “Best Companies to Work For” lists, and continued to climb in both rankings. Earlier, Radelet also achieved strong results for two other Fortune 100 companies. At Sprint Nextel, he led the communications for the entertainment division, including product PR for the largest sports sponsorship ever (The NASCAR Nextel Cup) and partnerships with all the major music labels, movie studios and TV networks. He also oversaw the far-reaching rollout of International Direct Connect, as well as key functions during the Sprint Nextel merger and rebranding. At AOL Time Warner, Radelet successfully announced the new AOL for Mac OS X, as well as initiatives with other AOL Time Warner divisions such as HBO, TNT and Time Warner Cable. He was also the main spokesperson for MicroStrategy, a high-profile, global software developer, and began his career at Shandwick International with clients that included The White House, GM, Ford and Northwest Airlines. Radelet received his Bachelor of Arts in Advertising and Public Relations at Grand Valley State University, and completed executive leadership programs at Cornell University and the Kellogg School of Management at Northwestern University.

Torod Neptune

SVP Corporate Marketing & CCO

Medtronic

Torod Neptune serves on the company’s Executive Committee and is responsible for leading the Global Communications and Corporate Marketing organization. In this role, he oversees the company’s external, internal and executive communications, brand, crisis and issues management, digital marketing, sponsorships, content marketing, social media and more. He also serves as chair of the company’s Marketing Leadership Council—helping drive the company’s growth by enabling best-in-class marketing. Torod joined Medtronic in February 2021 from Lenovo Group, Ltd. where he was Worldwide Group Vice President and Chief Communications Officer. At Lenovo, he was responsible for global brand and product communications for Lenovo PCs, smart devices and tablets and Motorola smart phones. He was also in charge of the company’s global integrated communications and played a pivotal role on the Lenovo executive team that drove the company’s business and culture transformation. He is a seasoned global leader who was named to PR Week’s 2020 Power List of 50 most influential and impactful communications professionals. He has a proven track record of managing complex brand, reputation, public policy, and issues for large global businesses in highly competitive and regulated industries in both direct-to-consumer and business-to-business companies. Torod held communications leadership roles at Verizon and Bank of America, and served as a Chief Communications Strategist for the U.S. House of Representatives. He has experience at some of the leading communications agencies working on major healthcare/pharma brands, including Abbott, GSK, Philips Healthcare and Shire/Takeda. He started his career as a journalist. Torod serves on the board of directors for The LAGRANT Foundation, an organization dedicated to increasing the number of ethnic minorities in the fields of advertising, marketing, and public relations through scholarships, professional development, mentors, and internships. He is a member of the Board of Visitors for the University of Southern California’s Annenberg School of Communications and Journalism, and of the Board of Advisers for the University of North Carolina at Chapel Hill’s Hussman School of Journalism and Media. Torod earned his bachelor’s degree in Government and International Affairs & Journalism, Global Affairs/Soviet and Middle Eastern Foreign Policy from the University of South Carolina.

Pallavi Kumar

assistant professor

American University School of Communication

Pallavi Damani Kumar is a full-time professor in American University’s School of Communication and the former Division Director for the Public Communication division. Prior to teaching full time, Kumar gained more than 20 years’ experience in the public relations industry having worked as a vice president in FleishmanHillard's social marketing practice in Washington, DC, a vice president/account supervisor in Ketchum's healthcare practice in New York as well as associate director of international public relations at Wyeth Pharmaceuticals in Philadelphia. She began her career in environmental communication at Ruder-Finn in Washington, DC. Her client works dates back 20 years and includes the Fred Harvey/AMFAC Resorts, The Clorox Company, Philip Morris, Janssen Pharmaceutica (J&J), The White House Office of National Drug Control Policy, The World Bank, Aventis Pharmaceuticals, Live Wire Strategic Communications, the Georgetown BID as well as pro-bono work with the National Foundation for Teaching Entrepreneurship, College Success Foundation and the Taipei Economic & Cultural Office. She also served as the Media Chair for the Washington Winter Show in 2014. Kumar has directed class projects and collaborations with The Wharf, CAVA, Sony Electronics, Hilton Hotels and Resorts, Marriott International, LivingSocial, Honest Tea, the Newseum, Mosaic (EDENS), American’s Promise Alliance, WASH Advocates, the National Law Center on Homelessness & Poverty, Brasserie Beck, Hugh & Crye, Alchimie Forever, Co. Co Sala, Rugby Store and Cafe and EverFi among others. Kumar co-authored the ninth edition of Public Relations Case Studies published by Cengage. Her articles and commentary have appeared in The Washington Post, USA Today and PRWeek. In 2015, she received the Outstanding Service to the University Community from American University. PRWeek named her to the 2017 Global Power Book - a list of the world’s most influential PR professionals. She was most recently profiled in a chapter of the book Diverse Voices: Profiles in Leadership published by the PRSA Foundation and Museum of PR. She graduated magna cum laude from American University with a degree in public affairs and public communication. She received her master’s degree in public relations/corporate communications from Georgetown University.

Steve Halsey

Chief Growth Officer

G&S Business Communications

Steve believes the keys to growth are focus, clarity, integration and inspiration. In his role as Chief Growth Officer, Steve holds overall responsibility for the sales, marketing, innovation and service development functions of the agency, in addition to supporting corporate strategy. He has spent over 20 years at G&S, spearheading the development of the agency’s proprietary messaging and brand strategy services, IPower℠ and COMMPASS℠, and helping to lead the creation and build-out of G&S’ digital, social and insights teams. Steve is actively engaged in the communications industry as a member of the International Association of Business Communicators and the Public Relations Society of America and as an elected member of the Operating Committee of Page Society’s Page Up organization. He earned his bachelor’s degree in political science from Truman State University.


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