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Pivoting on New Product Development

On Demand Until September 22, 2022

Duration:60 minutes

Abstract:

Across many industries, 2020 was known as the year for pivoting. The same can be said for the beverage market as many reassessed their portfolios, marketing and distribution. As new habits have taken hold, beverage-makers have found that consumers are weaving some of the trends pre-pandemic with those that have taken shape during this past year. In terms of new product development, energy and convenience still are driving forces, but better-for-you trends also accelerated as immune health became a greater need.

In Beverage Industry’s annual New Product Development webinar, experts will share their insights about which trends will drive the new beverages of tomorrow.

Learn About:
  • The in-demand product attributes within beverages.
  • The new launches that thrived this past year.
  • Which trends have seen a deceleration in popularity.
  • What future shopping patterns will look like following increased digital adoption.


Speakers

Jenny Danzi

Sr Director, New Platforms

PepsiCo

Jenny Danzi is Senior Director of New Platforms at PepsiCo, leading innovation in emerging billion-dollar categories. She previously served as Founding Partner of the Hive, PepsiCo’s operating unit dedicated to product incubation. Since joining PepsiCo in 2009, Danzi has worked across teams including hydration innovation, Walmart shopper marketing, and the Mountain Dew brand. During her time on the Corporate Strategy team, Danzi partnered on the ground with the team in Shanghai, building PepsiCo’s long-term food and beverage strategy for China. She developed advertising and communications for the Pepsi trademark on platforms including the Super Bowl and led the commercial agenda for the $2B dollar Pepsi-Starbucks North American Coffee Partnership. She serves on the Board of Directors for WIN: Women in Innovation, and is a founding member of Chief, an executive women’s network focused on closing the gender gap in business leadership. Danzi graduated from Williams College with a degree in economics, and studied at the London School of Economics and Dartmouth's Tuck School of Business. She lives in Manhattan with her husband and their two sons.

Kishan Vasani

Co-founder and CEO

Spoonshot

Kishan has worked in the food-tech industry since 2011. He is the Co-Founder & CEO of Spoonshot, an AI and food science powered insights company helping the industry uncover the future of food by predicting consumer needs, trends, and innovation opportunities. Before starting his own venture, Kishan worked in 2 leadership roles for 3+ years at a global online food ordering giant, JUST EAT. Also since 2008, Kishan has been the Co-Founder & Chairman of One Cause, an education-focused nonprofit that has raised over $1M to date for grassroots institutions.

Larry Levin

Executive Vice President, Market and Shopper Intelligence

IRI

Larry Levin is Executive Vice President of Market and Shopper Intelligence at IRI, working with clients of all sizes and their c-suites to help them deliver better growth to their businesses. He has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Starbucks, Microsoft, Disney, Lexus, Porsche, Nissan, Infiniti and Audi, as well as dozens of mid-sized companies across food, beverage and other CPG categories. At IRI, Larry oversees commercial sales strategy and drives new product adoption among clients. As one of IRI’s key thought leaders, he is a frequent speaker at industry events including The Beverage Forum, Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous publications.

Sponsors

Brothers International Logo Cargill Logo
Flavor Dynamics Florida Food Products Logo
FutureCeuticals
Grundfos Logo

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Pivoting on New Product Development
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