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Less Gut, More Data: Get Better PR Results in 2020

February 20 | 2 PM ET
Duration:
30 minutes

 

Abstract:

PR has a history of acting on instinct, but the future of PR is precision through measurement. It’s the combination of intuition and data to predict the most accurate and impactful outcomes.

What steps can you take to improve your strategy?

In this exclusive conversation with PRNEWS, we’ll talk about the need to be data-driven and give you tips on how to:

  • Embrace the latest PR measurement tech and techniques
  • Make quick campaign adjustments based on new information and insights
  • Integrate with marketing and advertising colleagues to improve results

Register below to save your seat for this important discussion!


MEET OUR SPEAKERS

Seth Arenstein

Editor | PRNEWS

Jacob Smith

Sr. Sales Engineer | Intrado Digital Media

Katie Creaser

Tech PR SVP | ICR

 

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