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Oops, I spent it again: What’s wrong with pharma DTC marketing & how to fix it


Time:1:00 PM EDT

Duration:60 minutes

This year you “got lost in the game” again, dropping millions of dollars promoting your brand to consumers. You’re not sure you have the right audience, whether you chose the right channels or if it made an impact.  You’re not that innocent, and know you’ll need better data assets to plan your campaign, drive campaign precision and get insights for optimization and to deliver a strong ROI.  

Tune in and we’ll show you how.


Dr. Eric Trépanier

Executive Vice President and General Manager

Medicx Health

Dr. Eric Trépanier leads all aspects of Medicx Media’s day-to-day strategy and operations. With more than 25 years of industry experience, Eric has always had a passion for healthcare. Eric previously served as SVP of Marketing Sciences at WebMD where he led a multi-functional team responsible for strategic sales, analytics, market research and business intelligence. He was also part of the highly successful leadership team that drove double-digit revenue and profit growth from 2013-2016 and ultimately sold the company to Internet Brands, which is in the portfolio of private equity firm KKR. Before WebMD, Eric worked on Wall Street researching and investing in healthcare companies for blue chip-firms including Citibank, UBS Securities and BlackRock. He began his career by founding Global Health Consulting, a healthcare consulting firm catering to the pharma industry and academia in Canada, Europe and South America. Eric holds an MBA degree from The Wharton School and his Doctor of Pharmacy (PharmD) degree from the University of Toronto.

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