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Turning social conversations into strong campaigns

Date:5/11/2021

Time:12:00 PM EDT/9:00 AM PDT

Duration:60 minutes 



Since 2003, Hunter has commissioned an annual Food News Study specifically designed to understand consumers’ attitudes and perceptions about food and beverage-related stories. This research, the only longitudinal study of its kind, allows us to identify the top food news stories for the year and their specific impact across the entire consumer-engagement continuum.

Hunter has come to rely on consumer and media analytics tools to determine the most representative and reliable inputs for this study. And this intelligence has proved – time and again – to bolster efforts for clients in all sectors.

Join NetBase Quid and Hunter as they share the process of building a strong communications campaign for this important study. Understand how consumer and media analytics tools provide a quantifiable means to help identify and validate the most important stories of the year.

During these 60 minutes, learn how to:
- Identify campaign goals and objectives
- Pinpoint the target audience
- Refine your campaign tactics
- Establish suitable KPIs

Speakers:
-Heddy Parker DeMaria, chief insights and strategy officer, Hunter
-Mike Baglietto, Global Director of Product Marketing, NetBase Quid
-Vanessa Amigh, Senior Media & Influencer Strategist, Hunter  
-Hannah Gray, PR and Media Relations Specialist, Hunter

Speakers

Heddy Parker DeMaria

Chief insights and strategy officer

HUNTER

Heddy has 20+ years of market research experience spanning multiple disciplines including Consumer Insights, Brand Strategy, Innovation, Shopper Insights and Advanced Analytics at leading companies such as Kraft, Pinnacle Foods and VF Corp. She joined HUNTER in 2018 as their CISO, responsible for stewarding best-in-class insights and measurement practices across all Hunter teams and client partners, as well as building the agency’s brand strategy solutions including brand building and business strategy.

Mike Baglietto

Global Director of Product Marketing

NetBase Quid

Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media.

Vanessa Amigh

Senior Media & Influencer Strategist

HUNTER

Since joining HUNTER in 2015, Vanessa has executed strategic PR campaigns, leading brands such as Batiste, The Vitamin Shoppe, Premier Nutrition, LISTERINE®, LACTAID® and more. She leads media, social listening and influencer relations across various wellness and beauty brands at HUNTER. Vanessa is always in-the-know on the latest trends and pop culture moments, and an expert at inserting brand stories into relevant cultural conversations.

Hannah Gray

PR and Media Relations Specialist

HUNTER

Hannah joined HUNTER’s food and beverage discipline in 2018 and has since played an integral role in supporting CPG brands such as Mrs. T’s Pierogies, King’s Hawaiian and Cacique. As a PR and Media Relations Specialist, Hannah drives media relations efforts, influencer partnerships, event execution and day-to-day solutions for her clients while serving as a media monitoring and reporting expert on an agency task force dedicated to insights and measurement.


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