Wholesaler eCommerce 101: Addressing Mindset then Revenue

ON DEMAND UNTIL:February 25, 2020

Duration:60 minutes


eCommerce has and will continue to transform the way we look at wholesale distribution.  Every stakeholder in the supply chain has woken to a new landscape with challenges that are too large to tackle all at once.  In fact, most wholesalers don’t have the right staff in place to educate and guide management towards the basic principles of eCommerce.  Expectations are also very different as margins are driven through automations, not relationships, having the right technology and analytics in place helps drive business decisions that remove subjectivity out of the conversation and most importantly the wholesalers’ cost of goods won’t save them in the future, plain and simple.

Learning Objectives

  • Identify key changes that are needed in order to support an eCommerce business unit
  • Understanding that technology is essential in this shift
  • Committing to open-mindedness when it comes to complex eCommerce discussions
  • Recognizing that the biggest challenge for wholesalers is truly themselves
  • These challenges are real and have the ability to modify market positions & market share rapidly


Zeiad Hussein

Chief Executive Officer, Rocket Cloud

Zeiad Hussein has over 15yrs. of experience in the HVAC Industry working closely with manufacturers, distributors, contractors, utility companies, consulting engineers, hospitality & much more. Zeiad was one of the top salespeople in the country for ecobee back in 2015 and is recognized as a thought-leader in the industry, specifically when it comes to the role of wholesalers & eCommerce.



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