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TPM20: What We Missed: The Road to El Dorado — The State of Logistics Technology

Start Date:3/26/2020

Start Time:12:00 PM CDT / 1:00 Pm et

Duration:240 minutes


TPM20 may have been canceled because of the COVID-19 outbreak, but The Journal of Commerce will present some major sessions of the TPM20 program in a three-part series of half-day webcasts available for anyone. In Part 2 of the series, join us as we present content from El Dorado: A TPM20 Tech Experience, focusing on the state of logistics technology. This webcast will draw directly from some of the impactful panels and topics we were set to explore in the inaugural edition of this highly anticipated event. Can’t stay for the entire webcast? Join for any or all segments.

1:00-1:05 pm Welcome Remarks

Eric Johnson, Senior Editor, Technology, JOC, Maritime & Trade, IHS Markit

1:05 - 1:30 pm The JOC View of Logistics Technology

1:30 - 2:15 pm Will Technology Transform Spot Ocean Pricing and the Market Overall?
Alan Baer, Chief Executive Officer and President, Ocean Wide Logistics (OL-USA)
Kimberly Cockrell, Vice President, Sales and Marketing, New York Shipping Exchange
Laura Finbow, Regional Account Director, Europe, Catapult
Siva Narayanan, Director, Global Logistics, Solvay Technology Solutions

2:15 - 3:00 pm Is Visibility Data a Commodity?
Akshay Dodeja, CEO, Terminal 49
Jaakko Elovaara, CEO and Co-Founder, Youredi
Sascha Peyer, Chief Commercial Officer, SensorTransport

3:00 - 3:30 pm Standards, What Are They Good For?
Thomas Bagge, CEO and Statutory Director, Digital Container Shipping Association (DCSA) 
Brian Glick, CEO,

3:30 - 4:00 pm The Bots Are Coming: How RPA Might Change the Face of Logistics
Jenna Brown, Co-Founder & CEO of Shipamax
Chris Kirchner, Co-Founder, Chairman and CEO,
Matt Motsick, CEO, RPA Labs

4:00-4:30 pm The Shipper View of Technology Investment
Featured Speaker:
Audrey Ross, Logistics and Customs Specialist, Orchard Custom Beauty

If you're already registered for the TPM20: What We Missed: The Road to El Dorado — The State of Logistics Technology webcast, click below:



Sarah Barnes-Humphrey

Host of Let’s Talk Supply Chain and CEO of Shipz

Sarah Barnes-Humphrey is a logistician turned supply chain marketer, passionate about bringing stories to life in an industry that has traditionally been about stats and numbers. As the host of the popular Let’s Talk Supply Chain Podcast (LTSC) blog and The Trade Squad on YouTube, Barnes-Humphrey helps tell the stories and bring awareness to brands and hot topics in the industry, which includes her infamous Women in Supply Chain series. Recently named Top 100 most influential women leaders in Supply Chain (global) and Top 100 most influential Women in Canadian Supply Chain, Barnes-Humphrey has spent the past 20 years in logistics and supply chain learning everything she can, and recently ventured off on her own to grow the LTSC brand including a new YouTube Channel called “The SC, supply chain tv” where you can learn from real people talking about real supply chain topics. Barnes-Humphrey is also the co-founder and CEO of Shipz Inc., a new technology platform encompassing all of her experience and knowledge in supply chain bringing innovative, collaborative ideas together on own platform for the supply chain industry.

Eric Johnson

Senior Editor, Technology

JOC, Maritime & Trade, IHS Markit

Eric Johnson is the JOC’s senior editor of technology, where he leads coverage and analysis of technology's impact on global logistics and trade. Johnson regularly reports on how shippers, carriers across all modes, and logistics companies use the software, as well as new concepts impacting core freight transportation processes like procurement, execution, visibility, and payment. Johnson is a regular presenter and moderator at industry events and webinars. Prior to joining the JOC in May 2018, Johnson spent 13 years with American Shipper in a variety of roles, most recently covering logistics technology and leading the production of a series of benchmark studies on the logistics industry. He has a bachelor's in journalism from the University of Wisconsin and a master's in international business from the University of Leeds, UK. He has lived and worked in Southern California, the UK, and India, and now resides in the Washington, DC area.

Alan Baer

Alan Baer, Chief Executive Officer and President, Ocean Wide Logistics (OL-USA)

Alan Baer is CEO and president of Ocean Wide Logistics (OL-USA). Baer has more than 40 years of international transportation and logistics experience and joined TTS Worldwide and OL-USA in 2012. Prior to TTS/OL, he was an international division president for Pacer International. As the president of Pacer’s NVOCC — known in the market as Ocean World Lines — he was responsible for the financial and operational results of the $250 million division. Baer holds an MBA in management from NYU Stern School of Business.

Kimberly Cockrell

Vice President, Sales and Marketing, New York Shipping Exchange

Kim Cockrell is the vice president of sales and marketing for the New York Shipping Exchange. She joined NYSHEX in 2017 after 15 years with the AP Moller-Maersk Group, a global Fortune 150 company, where she served most recently as director of sales. During her time with Maersk, Cockrell lived and worked in Latin America, Europe, and the Middle East and has partnered with logistics teams at dozens of global Fortune 500 companies for win-win supply chain solutions. She has held a variety of positions including key account manager and trade manager and is a graduate of Maersk’s globally recognized management trainee program as well as its commercial management talent program, Impact. Cockrell graduated from the University of Alabama with degrees in business management and Spanish.

Laura Finbow

Regional Sales Director


Regional Account Director, Europe, Catapult

Laura Finbow is regional sales director for Europe at Catapult — An Accelya Group Company. Finbow has over 20 years of shipping and logistics experience, which has given her a broad industry knowledge of import, export, pricing, and contracting processes that she brings to her clients at Catapult. Her varied roles have included deferred duty management at CEVA; and customer services, reefer trade, key account management, and longstanding, outstanding, regional demurrage and detention at Maersk. At Safmarine headquarters, Finbow was responsible for the global tender process from both a commercial and operational perspective. Prior to joining Catapult, she worked at INTTRA, helping carriers and forwarders exchange electronic shipment data via their neutral network.

Siva Naryanan

Director, Global Logistics, Solvay Technology Solutions

Siva Narayanan is Solvay Technology Solutions GBU’s global logistics director, involved in import-export logistics, warehousing, compliance, and distribution management. He is a member of Solvay’s Global Maritime Council, which engages with ocean carriers worldwide. Narayanan has 37 years of international logistics experience, including operations turn-around, change management, contracts and procurement, strategic planning, business development, logistics solutions, and client relations. A major part of this was with the NOL Group. He started his career as a seagoing officer, moved into ship management, and then into the commercial world of logistics. Narayanan has lived and worked in the United States, Singapore, Thailand, and India. He has presented his views on logistics-related matters at various industry forums, such as the Defense Attaché’s Forum in Washington, DC, Shipping Digest in New York, ITCO in Houston, ICC in New Jersey, NIT League, JOC events, and others tailored for specific audiences and companies.

Akshay Dodeja

CEO, Terminal 49

Akshay Dodeja is CEO and co-founder of Terminal 49 Inc. Terminal 49 works with operations teams at large importers to automate much of the manual work that goes into managing containers. The company’s software helps teams manage and track their shipments and containers automatically, reduce transportation costs and collaborate with their team more effectively. Prior to Terminal 49, Dodeja led product teams at Livenation Entertainment to launch and mobile apps. He also has co-founded startups in the music and photo printing space.

Jaakko Elovaara

CEO and Co-Founder, Youredi

Youredi CEO & co-founder Jaakko Elovaara drives the company’s strategy execution. Elovaara has two decades experience in the software business industry and business process automation in North America, Asia-Pacific, Europe, the Middle East, and Africa. Prior to Youredi, Elovaara worked in global sales and management positions at IBM, Microsoft, Basware, and Fujitsu. Elovaara holds a Master of Science in economics and business administration from the Helsinki School of Economics and Business Administration.

Sascha Peyer

Chief Commercial Officer, SensorTransport

Sascha Peyer, originally from Switzerland, is fluent in German, French, and English and has more than 30 years of experience in global logistics, earning the trust of Fortune 500 companies in managing their sea, air, and freight imports and exports. Before co-founding SensorTransport, Peyer lead a successful career at Panalpina spanning over 26 years, where he experienced all the facets and operations of a global supply chain. He rose through the ranks, with final roles including vice president of trade lane development focusing on business growth in the Asia-Pacific and North America, and senior vice president of sales and marketing for the US. Following retirement from Panalpina, Peyer took a leadership role with Toll Global Forwarding (TGF), part of Japan Post Holdings, ranked within the Top 50 of Fortune Global 500 with annual revenue of about $130 billion. Peyer has a degree in international shipping and logistics from the Graduate School of Business Administration Zurich.

Thomas Bagge

CEO and Statutory Director, Digital Container Shipping Association (DCSA)

Thomas Bagge is CEO and statutory director of Digital Container Shipping Association (DCSA), a neutral non-profit organization founded by MSC, A.P. Moller-Maersk, CMA CGM, Hapag-Lloyd and ONE. As chief operating officer, Bagge leads the effort to achieve DCSA’s mission of becoming the de facto technology standards body in container shipping. Prior to joining DCSA, Bagge was involved in a number of transformation activities covering technology, process, and people at Maersk. Most recently, he held the position as adviser to the chief information officer on strategy and digital transformation. With two decades of experience in transportation and logistics, Bagge has an in-depth understanding of customers and industry drivers as well as the challenges of digitizing the container shipping industry. He has an Executive MBA and an applied finance degree from Copenhagen Business School. He alo holds a number of board positions in organizations aside from DCSA.

Brian Glick


Brian Glick, chief executive officer of of, has made a career of simplifying complex supply chain and trade compliance IT challenges. Whether analyzing complex coding issues or rationalizing the compliance impacts of a vendor direct drop ship program, Glick brings a rare combination of executive perspective and deep technical knowledge to today’s supply chain challenges. From the web-based visibility platforms of the early days to today’s cloud revolution, Glick has been an active leader in each phase of the connected supply chain evolution. With a focus on retail and apparel supply chains, Glick has brought his expertise to bear as an IT leader both within logistics service providers and through independent software companies.

Jenna Brown

Jenna Brown, Co-Founder & CEO of Shipamax

Jenna is co-founder & CEO of Shipamax, a company that turns supply chain documents into data via API. Brown started her career at RWE Supply and Trading, experiencing the complex processes involved in shipping commodities. Thereafter, she entered into the start-up world as an early employee of two of London's fastest growing startups, Adzuna and GoCardless. She co-founded Shipamax in 2016 to provide logistics companies with a plug & play solution to cut time spent on low-value tasks, allowing them to spearhead digital transformations.

Chris Kirchner

Co-Founder, Chairman and CEO,

Christopher S. Kirchner is co-founder, CEO, and chairman of, an award-winning intelligent global supply chain and multi-enterprise logistics automation platform. Kirchner is the visionary behind As a serial entrepreneur, he is always looking for opportunities to innovate and better the world around him. Kirchner was awarded the “Top Dawg” entrepreneurship award at Butler University and formed his first business while attending the University of Kentucky. While operating his first company, he spent time as an “entrepreneur in residence” at a world-renown advertising agency developing a new business model in the entertainment industry. From there, he spent several years leading and building world-class marketing and sales teams across several industries. Prior to co-founding, Kirchner was senior vice president of marketing and sales and a board member at a leading label converter that supplied to a wide array of industries and Fortune 500 companies. Kirchner is a distinguished member of the Forbes Communication Council, Foundry, Plug and Play Japan, and Retail Industry Leaders Association’s Startup Network.

Matt Motsick


Matt Motsick is chief executive officer of RPA Labs, a full-service robotics process automation (RPA) solution for the logistics industry. Motsick has been on almost every side of logistics, including trucking, warehousing, third-party logistics, transportation management, and international forwarding. In 2007, however, he decided to start a software company that digitized ocean carrier contracts and kept surcharges up to date. Motsick became co-founder and CEO of Catapult International, one of the first logistics software companies developed as a software-as-a-service, web-based system. Motsick and his team built the company from three employees to more than 150 employees within eight years, at which point Catapult was acquired. In 2019, Motsick co-founded RPA Labs. Using software bots to automate processes, RPA Labs can convert document data into systems seamlessly. Its email response bot can read emails from customers and automatically respond based on their inquiry, such as “Can I get a shipping quote?” and “Where's my shipment?”.

Audrey Ross

Logistics and Customs Specialist, Orchard Custom Beauty

Audrey Ross, logistics and customs specialist for Orchard Custom Beauty, is a self-described #TradeGeek experienced in global shipping, supply chain operations, customs compliance, free trade agreements, and international tax. In her current role, she is an in-house expert tasked with managing the logistics and cross-border compliance of Orchard Custom Beauty’s global supply chain. Ross has been recognized as a Certified International Trade Professional (CITP® | FIBP®) by the Forum for International Trade Training. She is a board member of the Fashion Group International (Toronto Chapter) and the International Board for the Organization of Women in International Trade, and she has been a Girl Guides of Canada leader for more than 10 years. Ross is a regular panelist on the “The SC” YouTube channel’s new show, “The Trade Squad,” where she discusses the hot topics in the global supply chain.


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