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SME Webinar Series: Tips to Maximize Your Business During and After COVID-19

Start Date:4/30/2020

Start Time:2:00 PM EDT

Duration:120 minutes

Abstract:

This session explains the key concepts of cash management, working capital and operational efficiency. Learn how to review and change cash management practices so less cash is required to operate a business.

This webinar is eligible for 1 CPD. CPD credits for financial literacy events are determined by the provincial bodies. Please contact your provincial body for eligibility.

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Speakers

Blaine Bertsch

CEO of Dryrun and author of the book “Pandemic Cash Flow”

Blaine Bertsch is the Co-Founder and CEO at Dryrun, where he oversees the strategic direction and core operations for the company. Blaine also leads the application’s design direction, resulting in a beautiful, flexible and actionable customer experience.

In 2019, Blaine released his first book, Pandemic Cash Flow, which explores the problems businesses face and offers a collaborative and effective solution to crushing the affliction.

With a Master of Design from the University of Alberta, Blaine has more than 15 years of successful entrepreneurial experience in graphic design, interactive design in the educational and cultural space, and television. Blaine empowers and advises entrepreneurs and mature businesses throughout Alberta and beyond in the online space as well as locally in Edmonton.

Hugh Smilestone, CPA, CGA, CFP

Hugh Smilestone is a Chartered Professional Accountant and a Certified Financial Planner working with Keybase Financial Group as a financial adviser; he has over 30 years’ experience in the financial industry with twenty years in public practice accounting with KPMG, PWC and Cambridge Financial; His expertise is in small business management and accounting; asset management; financial planning and taxation advisory.

Rachel Fisch

Product Evangelist, Accountant Solutions

Sage Canada

Recognized as one of the Top Women in Accounting globally, Rachel is the Product Evangelist for the Accountants segment at Sage Canada. She passionately champions the value of collaboration and using integrated tools to create seamless workflow solutions for bookkeepers, accountants, and their clients world-wide.

Through dynamic speaking engagements at various industry events and contributions to online communities, blogs, podcasts, and other platforms Rachel has built a global community of contributors, followers, and leaders to share, support and inspire the entire accounting industry to continue to transform.
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