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Magnesium bisglycinate in focus: why full chelation matters

Start Date:11/11/2026

Start Time:10:00 CST | 11:00 EST | 15:00 GMT | 16:00 CET

Duration:45 minutes

Abstract:

Magnesium remains one of the fastest-growing and most talked-about mineral categories in the nutrition and dietary supplement market.

As consumer awareness continues to increase, brands are seeking magnesium solutions that combine efficacy, versatility and strong consumer appeal.

In this webinar, Jungbunzlauer will explore the growing market interest in fully chelated magnesium bisglycinate and discuss why chelation has become an increasingly important topic within the magnesium category. Through market observations, consumer trends, application examples, and product concepts, we will highlight how fully reacted magnesium bisglycinate can support product positioning in areas such as active lifestyle, recovery, hydration, and everyday wellness.

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Speakers

Martin Klamroth

Market Development Manager Food, EU/APAC

Jungbunzlauer

Martin Klamroth is the Market Development Manager in Food EU/APAC at Jungbunzlauer, supporting strategic market development and key customers across Europe and Asia. With more than 20 years of experience in the Food & Beverage industry, he combines strong technical expertise with commercial insight to identify growth opportunities and lead cross‑functional projects.

He has held senior roles in market development, product management, technical project leadership and beverage innovation at companies including Jungbunzlauer, ADM, Döhler, Denk Pharma and as Managing Director of a food startup. His background spans product development, customer co‑creation and international project management.

Martin holds a state‑certified degree in Food Technology and additional qualifications in agility, change management and communication. He is based in Ladenburg, Germany.

Kaavya Rathnakumar

Market Development Manager Mineral Nutrition, Americas

Jungbunzlauer

Kaavya Rathnakumar, Ph.D. is a Market Development Manager in Mineral Nutrition at Jungbunzlauer, where she drives strategic growth initiatives and leads customer‑focused technical collaborations to develop differentiated mineral solutions.

Dr. Rathnakumar brings more than a decade of experience across R&D, ingredient innovation, and process engineering, spanning dairy, plant‑based systems, beverages, and vitamin and mineral fortification. Her prior industry roles include scientific and technical leadership positions at Balchem, Beyond Meat, and the University of Wisconsin–Madison Frozen Dessert Center (FDC).

Dr. Rathnakumar has authored 30+ peer‑reviewed publications, 10 book chapters, and 6 books, and has delivered 40+ presentations at global conferences. Her work has earned nine international awards, including the John Brandt Award and the Women in Engineering Award. She also serves in leadership roles within IFT, Phi Tau Sigma, and other professional organizations.

She holds a Ph.D. from South Dakota State University, where her research advanced food and ingredient science, and a master’s degree in food engineering from Thailand.

Joshua Poole

Senior Editor

Food Ingredients First

Joshua Poole is editor for Food Ingredients First, a CNS Media platform. Writing across a wide range of topics, he takes a special interest in sustainable food systems, animal welfare, and alternative protein innovation. Joshua holds an MA in Publishing from University College London, UK, and BA in English Literature from University of Exeter, UK. He previously worked for global academic publishers Wiley and Springer Nature.
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