Tech Talks: Gaming

Date: November 18, 2021
Time: 12:00pm ET

Gaming is no longer a niche pastime, and there’s not just one 
type of “gamer.” Gamers come in all shapes and sizes, 
from casual mobile gamers to professional influencers on 
platforms like Twitch. As people spend more time gaming, the 
space is evolving quickly, with new platforms like Roblox and 
Discord enabling users to develop their own gaming apps. 

Join Campaign US at our next virtual event focused on helping 
marketers navigate this fast-moving space. We’ll gather experts 
from across the gaming world to give unique insight and key 
strategies for thriving in this burgeoning space. 

Session 1 - Beyond the Stereotypes: Breaking Down the Gamer Audience
There is no stereotypical “gamer.” Join us for a deep dive into this nuanced audience and learn how different groups of people “game” in different ways. Attendees leave with a comprehensive understanding of the breadth of the gamer audience and clear strategies for engagement. 

Stephanie Perdue

Vice President of Brand Marketing

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Session 2 - New Gaming Platforms: Challenges and Opportunities
This session will explore new gaming platforms, from Twitch to Roblox to Discord, and the opportunities for marketers to connect with the gaming community through these channels. Marketers will gain a nuanced understanding of each channel and learn how to approach them as components of a broader gaming strategy.

Joe Barnes

Director of Bud Light Sports Marketing

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Session 3 - Where Gaming Meets Entertainment: Worlds Collide
People spend hours consuming content on Twitch, while streamers such as Netflix are bringing video games onto their platforms. The worlds of gaming and entertainment are colliding as they compete for consumer attention. What does this mean for marketers? How will creative and strategy need to adapt as gaming and entertainment converge?

Jonathan Stringfield

VP, Global Marketing, Measurement, & Insights Activision Blizzard - Media & Esports
Activision Blizzard Media

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Reginald Cash 


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