** Test Mode **

  0.00 (USD)

This Package provides access to the entire event

REGISTER TODAY! 
Tech Talks: Gaming

Date: November 18, 2021
Time: 12:00pm ET

Gaming is no longer a niche pastime, and there’s not just one 
type of “gamer.” Gamers come in all shapes and sizes, 
from casual mobile gamers to professional influencers on 
platforms like Twitch. As people spend more time gaming, the 
space is evolving quickly, with new platforms like Roblox and 
Discord enabling users to develop their own gaming apps. 

Join Campaign US at our next virtual event focused on helping 
marketers navigate this fast-moving space. We’ll gather experts 
from across the gaming world to give unique insight and key 
strategies for thriving in this burgeoning space. 

Session 1 - Beyond the Stereotypes: Breaking Down the Gamer Audience
12pm - 12:30pm 

There is no stereotypical “gamer.” Join us for a deep dive into this nuanced audience and learn how different groups of people “game” in different ways. Attendees leave with a comprehensive understanding of the breadth of the gamer audience and clear strategies for engagement. 

Speakers:
Stephanie Perdue

Vice President of Brand Marketing
Chipotle

View Biography

Prianka Nandy

Chief Information and Technology Officer
Special Olympics

View Biography

Katie Coffee

Director, Consumer Audiences
DoorDash

View Biography

Session 2 - New Gaming Platforms: Challenges and Opportunities
12:35pm - 1:05pm

This session will explore new gaming platforms, from Twitch to Roblox to Discord, and the opportunities for marketers to connect with the gaming community through these channels. Marketers will gain a nuanced understanding of each channel and learn how to approach them as components of a broader gaming strategy.

Speakers:
Joe Barnes

Director of Bud Light Sports Marketing
Anheuser-Busch

View Biography

Mili Laddha

Director, Equity, Candy
Mondelēz International

View Biography

Session 3 - Where Gaming Meets Entertainment: Worlds Collide
1:10pm-1:40pm

People spend hours consuming content on Twitch, while streamers such as Netflix are bringing video games onto their platforms. The worlds of gaming and entertainment are colliding as they compete for consumer attention. What does this mean for marketers? How will creative and strategy need to adapt as gaming and entertainment converge?

Speakers:
Anne Loi

EVP M&A and Chief Commercial Officer
WildBrain 

View Biography

Jonathan Stringfield

VP, Global Marketing, Measurement, & Insights Activision Blizzard - Media & Esports
Activision Blizzard Media

View Biography

Reginald Cash 

CEO
3BlackDot

View Biography

Interested in sponsorship opportunities for future Campaign events?
Find out more:

rachel.barash@haymarketmedia.com 
Campaign Tech Talks: Gaming
Registration Is Closed
© 2023 Notified. All rights reserved.
Already Registered? Technical Requirements System Check Port Troubleshooting