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From Couch to Close: Driving Profit in a Click & Mortar World

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Cost:Free

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In today’s click-and-mortar world, car shoppers can go from couch to close in minutes. A single moment can mean the difference between a happy customer and profitable deal, or no deal at all. How can dealers make every moment count? And what does it take to transform these moments into profit? Learn 3 strategies to create a seamless click-and-mortar experience that earns more customers, builds more trust and loyalty, increases profit per vehicle by $700.


Attend this webinar to:

  1. Make every moment count. Deliver the right information at the right moment to demonstrate transparency and bring shoppers closer to the purchase
  2. Accelerate the sale. Build a flexible process that fits individual shopper’s needs and removes roadblocks, instead of forcing every shopper through a sales “assembly line”
  3. Close the loop. Create multiple opportunities for shoppers to consider F&I upgrades, increasing average profit per vehicle by $700

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Speakers

Matt Weinberg

SVP of Consumer Experience, Drive Motors

Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and ecommerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Asbury, Group 1, Penske, Larry H. Miller, Flow, and Atlantic Auto Group.

Moderator: Hannah Lutz

F&I Editor
Automotive News



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