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Changing the Customer / Dealership Dynamic

When:5/11/2021 2:00 PM EDT Convert to my Time Zone

Duration:60 minutes

Where:Right from your computer



As digital retailing continues to grow in popularity, it's time to recognize that more of your customers are buying vehicles online. Your online presence is everything right now, so you need to make sure that it provides the best possible experience for your customers. In this webinar, you’ll learn how to change the customer/dealership dynamic and understand how to use your online presence to create an amazing customer experience.

Attend this webinar to learn how to:

  • Change the customer/dealership dynamic in order to better serve your customers.
  • Adopt customer-centric processes, like service pickup and delivery.
  • Utilize technology – such as tablets, texting, workflow tools and online scheduling – that makes it easier for customers to do business with you.
  • Prepare, train and coach your team as you adopt these technological and operational changes.

If you're already registered for the Changing the Customer / Dealership Dynamic webcast, click below:



Jon Purdy

Senior Director, Learning & Performance

CDK Global

  • Joined CDK Global in 1999
  • Dean of Performance University
  • Premier Events Facilitator


  • Highly Experienced Content Author & Developer
  • Expert Workshop Facilitator, Large Event Speaker & Onsite Consultant
  • Facilitator for 12 OEM Partners and many large automotive groups
  • Experience in USA, Canada, Mexico, China, Middle East, North Africa
  • Experienced executive / leadership coach
  • Expert “Train the Trainer” / coached and mentored 100’s of facilitators and consultants
  • 30+ years automotive retail experience

Melissa Beveridge

Director of Learning & Development

CDK Global

  • Joined CDK Global in 2013
  • Content Author & Developer
  • Facilitator of Performance University
  • Fixed Operations Events Facilitator


  • Director, Fixed Operations Implementation
  • Manager Workforce Management: CDK Service / Drive Service / Parts
  • Experience in USA / Canada
  • Experienced Management coach
  • Experienced “Train the Trainer” / coached and mentored 100’s of students
  • 13+ years automotive retail experience

Moderator: Mary Beth Vander Schaaf

Managing Editor
Automotive News

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