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ON DEMAND THROUGH AUGUST 15, 2019
Abstract:
Ecommerce certainly is not a future concept. It’s already here, growing—and dramatically changing the landscape for everything from food and beverage R&D to consumers’ purchase decisions. Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
What’s next for this market and what do leading CPG innovation leaders and small industry disruptors need to know? Listen in as Betsy McGinn, CEO, McGinn eComm, and Bob Burke, Principal, Natural Products Consulting, share perspectives about what’s new, what’s working—and what’s next in the realm of E-Commerce
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Speakers
 Betsy McGinn CEO of McGinn eComm
Betsy began her career in eCommerce with Seventh Generation, the leading nontoxic household cleaning products and baby personal care company. In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to multi-billion dollar brands. With an aggregate twelve years of experience with Amazon.com and other strategic eCommerce partners, Betsy guides companies through this new and complex channel, aligning their multi-functional marketing, finance, operations, sales and other strategic teams around this unique opportunity. Since its inception, McGinn eComm has launched, optimized and recalibrated over 50 brands on Amazon.com, helping them increase their growth, revenue, and overall success.
Betsy holds a Bachelor’s degree from Duquesne University in Pittsburg and an MBA from Temple University in Philadelphia.  Bob Burke Principal Natural Products Consulting Principal, Natural Products Consulting
As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Eighth Edition. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He was named one of the top 25 Business Builders of the Natural Products Industry for the last 25 years by Natural Foods Merchandiser Magazine. He received an MBA from Babson College.
SPONSORED BY
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Optimizing New Product Development for eCommerce
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