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Start Date:25 MARCH 2025
Start Time:16:00 CET
Duration:30 minutes
Abstract:
Consumers engaging with Anti-Obesity Medications like GLP-1 RAs are a fast-growing group of people with a unique set of needs. In a recent proprietary ADM study, 83% of GLP-1 RA users said that they would be highly interested in products designed specifically for people engaging with these medications. This creates meaningful opportunity for Food, Beverage, and Dietary Supplement brands that understand these needs and design products to delight these consumers. Join this webinar and you’ll learn about a) the opportunity presented by GLP-1 medication users, b) the five unique science-based needs of this consumer group, and c) how brands can capitalize on the opportunity. Grounded in science and proprietary consumer understanding, you’ll leave with deeper knowledge and inspiration for how to innovate and grow your business with what you’ve learned.
General Enquiries:
marketing@cnsmedia.com
Speakers
 Brad Schwan Vice President - Global Category Marketing ADM Brad has a passion for great food and for seeing the power of nutrition and fitness unlocked in people’s lives. He has built a reputation around creating new growth for food & beverage brands. Before joining ADM, Brad led billion-dollar portfolios of iconic brands at Procter & Gamble and the Kellogg Company. He holds an undergraduate degree in Business from Indiana University-Bloomington, and an MBA with Distinction from the Kellogg School at Northwestern University.  Venya Patel Senior Journalist CNS Media B.V. Venya Patel is a senior journalist at Nutrition Insight. She focuses on animal ethics, chemical regulations and socio-political stories. Venya enjoys writing in-depth reports and investigative pieces, and she is passionate about uncovering stories that drive social change and promote ethical consumption. She holds a research master’s degree in social and political philosophy from Radboud University, the Netherlands.
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