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The new era of creatine: From lab to lifestyle

Start Date:3 december, 2025

Start Time:10:00 Am cet

Duration:40 minutes

Abstract:

Creatine is experiencing a major comeback — not just among athletes, but across lifestyle consumers seeking energy, focus, and performance benefits. 

In this webinar, we’ll explore the latest market trends driving this renewed interest, review the expanding body of scientific research behind creatine’s multifaceted benefits, and reveal how innovative formats like creatine gummies are shaping the future of supplementation.

Our experts will also discuss the technical challenges of formulating high-efficacy gummies, the importance of third-party testing, and how transparency and quality assurance are setting new standards for trust in the nutraceutical industry.


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Speakers

Janine Barlow

Head of R&D

SIRIO

With over twenty-three years of experience in the human and animal nutraceutical industry, Janine has led Technical and Development teams to deliver innovative, effective new product development (NPD) pipelines, driving significant business growth. With a particular focus on complex ingredients (e.g probiotics) that are difficult to keep stable in dosage formats, she enjoys the challenge of finding solutions to complex formulations. Her experience has led to hundreds of nutraceuticals being launched globally, not only through technical capability but combining this with scientific understanding and market knowledge.

Emily Jevons

Nutritionist

Doing sport from a young age, Emily fell in love with nutrition during her undergraduate degree when she realised how vital nutrition is to optimising health and performance. She went on to gain a PhD in Exercise Metabolism and Nutrition whilst also taking an interest in eating disorders and working for the UK's leading charity, Beat. As an AfN Registered Nutritionist, Emily has worked within a variety of roles within the nutrition industry from being a Lecturer in Nutrition, working with global nutrition companies such as Science in Sport, to consulting on nutrition education for British Cycling. She is currently working in professional cycling as a Nutritionist to one of the World Tour Men's teams, Team Picnic PostNL. Emily is passionate about empowering individuals with the nutritional knowledge to make their own informed decisions about their nutrition, outside of work you'll find her being a triathlon-loving mum trying to get the life balance right!

Ashley English

Product Director

HTC Health

Ashley English is Product Director at HTC Health, where he leads innovation and development across food supplement categories for both branded and private label portfolios. With a strong background in sports & human nutrition and a passion for science-driven product creation, Ashley combines research, consumer insight, and commercial strategy to deliver evidence-based concepts to market.

Elizabeth Green

Senior Journalist

CNS Media B.V.

Elizabeth is a senior journalist at CNS Media, the publisher of FoodIngredientsFirst.com. Her BA in Broadcast Journalism has given her insights into digital marketing and both online and print platforms. She enjoys reading and creating articles on consumer trends and ingredient innovation.

Laura Studente

Marketing Analyst

CNS Media B.V.

Laura Studente is a Marketing Analyst for CNS Media B.V., the leading print and digital publisher of cross-industry market trends, global news and geopolitical developments. She conducts market research and data analysis on the latest nutrition, food and beverage trends.
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