Effective Online Reputation Management for Senior Living

Annie Haarmann finds the most joy working with others to solve perplexing challenges. Keeping a strategic focus on the consumer experience, Annie lives with one foot firmly planted in the world of digital technology, and the other rooted in marketing and analytics. As Head of Strategic Consulting, Healthcare and Life Sciences at Reputation.com, Annie provides strategic consulting and data-driven insights to maximize value, drive acquisition and improve retention for healthcare brands and senior care communities. Prior to her current role, Annie directed strategy for digital consumer experience at Ascension – a national healthcare brand with 2,600 locations including 54 senior living communities across 12 states. Previously, Annie led digital strategies in the pharmaceutical, nutrition, healthcare and education industries. She is a Coro Leadership Program graduate, recipient of Marcom Awards and a former St. Louis Business Journal “30 Under 30” honoree. She holds a BA in Communications and MBA with a minor in Data Science and Business Intelligence.

Kyle leads a team of specialists serving the senior care, home care, and senior living industry at Reputation.com. In his role, he listens to leaders of senior care organizations to find ways to solve problems through reputation and experience management programs. His team provides technology and insightful recommendations to help executives improve consumer experience for the communities they serve.