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Effective Online Reputation Management for Senior Living

Start Date:11/16/2020

Start Time:1:00 PM EST

Duration:60 minutes

As COVID cases continue to increase and the general public becomes ever more cautious, it's critical for your senior living community to have a great online reputation. That way, it won't just be trusted but also will be found by new prospects. This webinar will outline the steps to improving your online reputation. 

Attendees will learn:
  • The importance of a great online reputation to attract and convert new business
  • Steps to take to optimize your community's online presence
  • What you're potentially doing wrong, and how to fix it
  • How to leverage data from online review and social commentary to improve your customer experience
  • How one senior living community found success
By watching this program live in its entirety, you can earn one (1) CE credit!

If you're already registered for the Effective Online Reputation Management for Senior Living webcast, click below:



Annie Haarmann

Head of Strategy, Healthcare and Senior Living


As head of strategic consulting, healthcare and life sciences at Reputation, Annie Haarmann provides strategic consulting and data-driven insights to help maximize value, drive acquisition and improve retention for senior living communities and healthcare brands. Before her current role, she directed strategy for digital consumer experience at Ascension, a national healthcare brand with 2,600 locations including 54 senior living communities across 12 states. Previously, Annie led digital strategies in the pharmaceutical, nutrition, healthcare and education industries. She is a Coro Leadership Program graduate, recipient of Marcom Awards and a former St. Louis Business Journal “30 Under 30” honoree. She holds a BA in communications and MBA with a minor in data science and business intelligence.

Kyle Kilpatrick

Senior Manager, Senior Living and Home Care Industry

Kyle leads a team of specialists serving the senior care, home care, and senior living industry at In his role, he listens to leaders of senior care organizations to find ways to solve problems through reputation and experience management programs. His team provides technology and insightful recommendations to help executives improve consumer experience for the communities they serve.
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