Header Image

How to Hedge Market Risks with Defined Outcome ETFs

original air date:thursday, 8/20/2020

Start Time:on demand

Duration:60 minutes


During times of uncertainty, solutions to limit volatility are needed. Innovator's future-focused Defined Outcome ETFs may be a potential solution enabling clients to reduce downside risk through a built-in buffer but still maintain the upside potential, to a cap, of the market. The goal is for investors to “stay out of the fray” and focus on long-term financial goals, rather than short-term noise.

We hope you’ll join us.

Continuing education (CE) credit available

If you're already registered for "How to Hedge Market Risks with Defined Outcome ETFs," click below:



Bruce Bond

President & CEO

Innovator Capital Management

Bruce is co-founder and CEO of Innovator Capital Management. Having co-founded Power Shares Capital Management in 2003, he is recognized as one of the pioneers of the ETF industry. Bruce’s leadership, creativity and entrepreneurial vision challenged the conventional thinking about ETFs and blazed a trail that made way for the massive growth of what is known today as smart or strategic beta. In addition to being recognized for best-in-class products, he has been named the ETF industry’s most influential person on multiple occasions. Bruce is a thought leader and has been quoted in financial publications around the globe.

Graham Day

Vice President of Product & Research

Innovator Capital Management

Graham joined Innovator Capital Management in 2017, and is vice president of product & research, responsible for product development, capital markets and research efforts. Prior to joining Innovator, he was SVP, head of product & research at a startup ETF issuer and a senior strategist at Invesco PowerShares. Graham has been quoted in CNBC.com, TheStreet.com, FA Magazine, FOX Business and Investopedia.com. He is a CFA charterholder, a member of the CFA Society of Chicago and holds a bachelor’s degree from Wheaton College.

Drew Voros



Drew is Editor-in-Chief of ETF.com, where he supervises its media properties including ETF.com, ETF Report and newsletters. He has more than 25 years of experience in journalism, including serving as the longtime business editor for the Oakland Tribune and sister papers of the Bay Area News Group. Drew is a graduate of the University of Southern California.


First Name
Last Name
Email Address
Job Title
Address 1
Address 2
Postal Code
Assets Under Management
If CFP, please provide CFP#
If CIMA, please provide CIMA#

The Defined Outcome ETFs seek to generate returns that match the Price Index, up to the Cap, while buffering against losses, before fees and expenses, over the course of a 1 year period. The Defined Outcome Series Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Fund is right for you, please see "Investor Suitability" in the prospectus. There is no guarantee the fund will achieve its investment objective.

The Funds are designed to provide point-to-point exposure to the price return of an index via a basket of Flex Options. As a result, the ETFs are not expected to move directly in line with the index during the interim period. Additionally, FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices.

Fund shareholders are subject to an upside return cap (the Cap) that represents the maximum percentage return an investor can achieve from an investment in the funds' for the Outcome Period, before fees and expenses. If the Outcome Period has begun and the Fund has increased in value to a level near to the Cap, an investor purchasing at that price has little or no ability to achieve gains but remains vulnerable to downside risks. Additionally, the Cap may rise or fall from one Outcome Period to the next. The Cap, and the Fund's position relative to it, should be considered before investing in the Fund. The Funds' website, www.innovatoretfs.com, provides important Fund information as well information relating to the potential outcomes of an investment in a Fund on a daily basis.

The Funds only seek to provide shareholders that hold shares for the entire Outcome Period with their respective buffer level against index losses during the Outcome Period. You will bear all index losses exceeding 9, 15 or 30%. Depending upon market conditions at the time of purchase, a shareholder that purchases shares after the Outcome Period has begun may also lose their entire investment. For instance, if the Outcome Period has begun and the Fund has decreased in value beyond the pre-determined buffer, an investor purchasing shares at that price may not benefit from the buffer. Similarly, if the Outcome Period has begun and the Fund has increased in value, an investor purchasing shares at that price may not benefit from the buffer until the Fund's value has decreased to its value at the commencement of the Outcome Period.

The Funds' investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus contains this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.

Innovator ETFs are distributed by Foreside Fund Services, LLC.

Yes, I would like to receive updates on future webinars and news from ETF.com, its partners and affiliates via email.