State of the Beverage Industry 2020


Duration:75 minutes


As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions. This competition from emerging categories is challenging the staple categories to innovate its products to deliver a multi-layered approach to beverage innovation.

Learning Objectives:

  • Find out which categories are driving the LRB market
  • Learn whether bottled water continues to pull ahead of other categories
  • Hear how the beyond beer segments are impacting beer sales
  • Discover what beverage alcohol markets are driving growth


Gary Hemphill

managing director of research

Beverage Marketing Corporation

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation. In that role, he directs the company’s extensive information products and services, consisting of comprehensive North American beverage databases, Market Reports, Directories, State Tracking Services and customized information consulting projects. Mr. Hemphill has worked to develop and manage two beverage databases: DrinkTell, the only comprehensive U.S. beverage database; and the All-Channel Database, the only detailed channel analysis beverage database. In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success. Beverage Marketing publishes more than 30 industry-standard Market Reports and directories that cover the multiple beverage markets. The company’s wide range of respected U.S. reports cover soft drinks, bottled water, milk, beer, fruit beverages, New Age and functional beverages, wine, spirits, beverage packaging and more. In addition, the company publishes a select group of international reports targeting key growth markets. He has also worked to create a Canadian bottled water tracking service.

Brian Sudano

Managing Partner

Beverage Marketing Corporation

Brian Sudano is Managing Partner of Beverage Marketing Corporation. Mr. Sudano’s experience covers nearly the entire beverage industry, from energy drinks to wine, with special expertise in key strategic issues by virtue of varied industry experience and broad range of projects. Mr. Sudano manages several major clients, providing on-going strategic and market advise, while leading projects in strategic planning, market entry analysis and planning, sales/distribution, business modeling, brand repositioning and international opportunity assessment. Mr. Sudano is regularly quoted in leading global business publications, including The Wall Street Journal, The Financial Times, Forbes and The Economist. He has spoken at many beverage industry events, and is a contributing editor at Beverage Industry magazine.

Nathan Greene


Beverage Marketing Corporation

Nathan Greene is a Consulting Analyst with Beverage Marketing Corporation based in New York. His work has included strategy, market research, and due diligence for clients large & small across the beverage industry. Nathan’s area of focus and expertise is the Beverage Alcohol market, with particular focus on the ever changing Craft Beer Market, which he has built a passion for as both an analyst and consumer. Nathan is graduate of Rensselaer Polytechnic Institute holding a B.S. in Industrial & Management Engineering with concentrations in Operations, Marketing, & Finance.

Carolyn Lemoine

Alcohol Research Director

Beverage Marketing Corporation

Carolyn Lemoine is Director of Alcohol Research at Beverage Marketing Corporation, the leading supplier of research, consulting, and financial services to the global beverage industry. She is responsible for leading the company’s extensive alcohol research division through market reporting and directories that span the dynamic and evolving alcohol beverage categories.


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State of the Beverage Industry 2020
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