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The Evolution of Digital Marketing and The Power of Predictive Analytics

Start Date:7/31/2019

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

You’ve got a lot of data, and relying on siloed sources can only provide a partial picture of it. Digging deeper can reveal the insights you need to drive leads, improve conversion rates and increase spend. By leveraging data and predictive analytics methods, you can dramatically increase your digital marketing output.

Join this webinar to learn how to:
• Leverage machine learning and free up time to focus on higher-value analysis
• Reduce complexity by eliminating the need to move outputs of predictive models back into the database
• Move from data to decisions faster by leveraging industry-leading analytic technologies to take action instantly

Webinar Series
Please note that this is a 3-Part Series! Want to check out Part I and II? Register Below:

On-Demand
Getting the Most out of your Marketing Analytics

July 25, 2019
Tap into Your Marketing Data for Better ROI

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Speakers

Joel McKelvey

Director of Product Marketing

Looker

Joel McKelvey has spent the past 20 years developing growth businesses in data for companies such as Cisco and Pure Storage. As Director of Product Marketing at Looker, he is responsible for researching and communicating details on how businesses use data to drive success. He is passionate about making data and insights available to all audiences and frequently speaks on related topics at conferences around the globe.

Marcell Babai

Data Analyst

Looker

Marcell Babai has been a master of magic throughout his life. Most recently he’s used that ability to conjure up solutions for Looker prospects as a pre-sales engineer. In the past he’s used math-a-magic at IBM to build machine learning models for customers as a consultant, and even worked as an actually professional magician in Chicago! His magic Journey started at Tufts University where he studied economics and statistics, and even taught a class on magic to his peers.
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